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~person:"Dekimpe, Marnik G."
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Retail assortment
4
Sortiment
4
Category Management
2
Category management
2
Einzelhandel
2
Retail trade
2
Assortment decisions
1
Automotive industry
1
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Consumer behaviour
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Food retailing
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Handelsmarke
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Lexus Ltd.
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New product development
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Private labels
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Produktentwicklung
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Dekimpe, Marnik G.
Chernev, Alexander
10
Wiebach, Nicole
9
Fisher, Marshall L.
8
Hübner, Alexander
8
Schröder, Hendrik
8
Hildebrandt, Lutz
7
Kök, A. Gürhan
7
Rudolph, Thomas
7
Rusmevichientong, Paat
7
Topaloğlu, Hüseyin
7
Vaidyanathan, Ramnath
7
Gázquez-Abad, Juan Carlos
6
Martínez-López, Francisco J.
6
Martínez-de-Albéniz, Victor
6
Schlippenbach, Vanessa von
6
Talebian, Masoud
6
Wang, Ruxian
6
Argentesi, Elena
5
Broniarczyk, Susan M.
5
Buccirossi, Paolo
5
Cervone, Roberto
5
Draganska, Michaela
5
Duso, Tomaso
5
Gijsbrechts, Els
5
Kahn, Barbara E.
5
Knuff, Marc
5
Ma, Meilin
5
Marrazzo, Alessia
5
Olbrich, Rainer
5
Riekhof, Hans-Christian
5
Schäfers, Tobias
5
Thomadsen, Raphael
5
Verhoef, Peter C.
5
Zielke, Stephan
5
Battenfeld, Dirk
4
Bernstein, Fernando
4
Brambilla, Irene
4
Buhr, Carl-Christian
4
Caprice, Stéphane
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Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
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Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
3
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
4
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
Saved in:
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