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subject:"Hörfunkwerbung"
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Hörfunkwerbung
Advertising music
118
Werbemusik
118
Brand management
49
Markenführung
49
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
35
Advertising effects
33
Musik
20
Akustische Markenführung
19
Music
19
Brand image
18
Markenimage
18
Music industry
15
Musikwirtschaft
15
Werbung
15
Advertising
14
Deutschland
12
Germany
12
Brand
9
Markenartikel
9
Emotion
8
Einzelhandel
7
Europa
6
Europe
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
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Craton, Lincoln G.
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Apaolaza-Ibáñez, Vanessa
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Bottausci, Ingrid
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Hartmann, Patrick
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Hofmann, Bernhard
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Lantos, Geoffrey P.
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Lantos, Geofftrey P.
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Lavack, Anne M.
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North, Adrian
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Oakes, Steve
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Thakor, Mrugank V.
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Zander, Mark F.
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The journal of consumer marketing
2
Cutting edge international research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
1
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ECONIS (ZBW)
6
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1
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
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2
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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3
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
4
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
5
Volles Ohr! : Musik in der Hörfunkwerbung
Hofmann, Bernhard
- In:
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
,
(pp. 148-170)
.
2010
Persistent link: https://www.econbiz.de/10003967665
Saved in:
6
Music-brand congruency in high- and low-cognition radio advertising
Lavack, Anne M.
;
Thakor, Mrugank V.
;
Bottausci, Ingrid
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 549-568
Persistent link: https://www.econbiz.de/10003774821
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