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~subject:"United States"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
KIET Industrial economic review
13
Seoul journal of economics
12
The Korean economic review
10
Working paper / National Bureau of Economic Research, Inc.
10
Journal of economic development
9
KDI School working paper series
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Bulletin of comparative labour relations
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
2
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
3
Religion or religiosity : which is the culprit for consumer switching behavior?
Choi, Youngtae
;
Paulraj, Antony
;
Shi, Jongkuk
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 262-280
Persistent link: https://www.econbiz.de/10010125892
Saved in:
4
The effects of national culture and cosmopolitanism on consumers' adoption of innovation : a cross-cultural comparison
Lim, Heejin
;
Park, Jee-sun
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009737356
Saved in:
5
Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina
;
Kim, Kyongseok
;
King, Karen Whitehill
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
Saved in:
6
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
7
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
8
The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
Saved in:
9
Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
Saved in:
10
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
11
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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