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~subject:"Brand management"
~isPartOf:"Journal of service management"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Brand management
Social Web
24
Social web
24
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
9
Internet marketing
8
Online-Marketing
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5
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5
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Ambtman, Anouk den
1
Bloemer, Johanna M.
1
Bouquiaux, Lucille
1
Calder, Bobby J.
1
Cooper, Danielle
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Heere, Bob
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Horváth, Csilla
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Jahn, Benedikt
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Jakic, Ana
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Kandampully, Jay
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Kozinets, Robert V.
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Kunz, Werner
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Lock, Daniel
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Martins, Carla Sofia
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Meyer, Anton
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Patrício, Lia
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Ramaseshan, B.
1
Wagner, Maximilian Oskar
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Weiger, Welf H.
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Wetzel, Hauke
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Wirtz, Jochen
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Zhang, Ting Ting Christina
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Journal of service management
Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
20
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Psychology & marketing
11
Cogent business & management
10
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
European journal of marketing : EJM
8
Innovatives Markenmanagement
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ECONIS (ZBW)
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
3
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
4
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
5
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
6
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
7
Managing brands and customer engagement in online brand communities
Wirtz, Jochen
;
Ambtman, Anouk den
;
Bloemer, Johanna M.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
Saved in:
8
Understanding participation in company social netnorks
Martins, Carla Sofia
;
Patrício, Lia
- In:
Journal of service management
24
(
2013
)
5
,
pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
Saved in:
9
How to transform consumers into fans of your brand
Jahn, Benedikt
;
Kunz, Werner
- In:
Journal of service management
23
(
2012
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
Saved in:
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