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~person:"Chapleo, Chris"
~subject:"Markenführung"
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Markenführung
Brand management
4
Nonprofit marketing
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Nonprofit-Marketing
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Großbritannien
3
Higher education institution
3
Hochschule
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United Kingdom
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Brand
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Chapleo, Chris
Bekmeier-Feuerhahn, Sigrid
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Boenigk, Silke
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Mitchell, Sarah-Louise
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Bang, Nguyen
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Castillo-Abdul, Bárbara
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Cone, Carol
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Daw, Jocelyne
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International journal of public sector management : IJPSM
1
Journal of marketing communications
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Journal of marketing for higher education
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
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2
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
3
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
4
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
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