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Nonprofit marketing
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Social Marketing
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Social marketing
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Andreini, Daniela
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Araque, Rafael A.
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International journal of nonprofit & voluntary sector marketing
Journal of nonprofit & public sector marketing
70
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
35
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1
Investigating online recognition for blood donor retention : an experiential donor value approach
Chell, Kathleen
;
Mortimer, Gary
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10010520419
Saved in:
2
CSR and service quality in nonprofit organizations : the case of a performing arts association
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Signori, Silvana
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010520421
Saved in:
3
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
4
Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.
;
Morgan, Gareth G.
;
Coule, Tracey M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10010520451
Saved in:
5
Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.
;
McKeever, Brooke Weberling
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011378167
Saved in:
6
Rhetorical framing : examining the message structure of nonprofit organizations on Twitter
Auger, Giselle Andree
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011378444
Saved in:
7
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
Saved in:
8
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
9
The role and application of social marketing in managing water consumption : a case study
Lowe, Ben
;
Lynch, David
;
Lowe, Julian
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010483798
Saved in:
10
Perceived superiority of female condoms among female sex workers in India
Singh, Ajay
;
Deshpande, Sameer
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10010351646
Saved in:
11
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
12
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
13
Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites
Fussell Sisco, Hilary
;
McCorkindale, Tina
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 287-301
Persistent link: https://www.econbiz.de/10010439319
Saved in:
14
Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Tweneboah-Koduah, Ernest Yaw
;
Owusu-Frimpong, Nana
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10010439322
Saved in:
15
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
16
Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth
;
Hartman, Rosanne L.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
Saved in:
17
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
18
Launching a new middle donor programme and making it work
Armson, Meriel
;
McKenzie, Angharad
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10010212309
Saved in:
19
Understanding students' responses to university-led charity campaigns : a study of a Haitian earthquake relief campaign
Ranganathan, Sampath Kumar
;
Loebl, James F.
; …
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10009709034
Saved in:
20
Marketing charitable bequests to lawyers
McGregor-Lowndes, Myles
;
Hannah, Frances
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009709038
Saved in:
21
What do social marketing programmes reveal about social marketing? : evidence from South Asia
Saini, Gordhan K.
;
Mukul, Kumar
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
Saved in:
22
Alternative approaches to decreasing maternal anemia : identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands
Shaw, Alina
;
Golding, Lenette
;
Girard, Aimee Webb
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 325-333
Persistent link: https://www.econbiz.de/10010201102
Saved in:
23
Marketing social missions-adopting social marketing for social entrepreneurship? : a conceptual analysis and case study Marketing social missions-adopting social marketing for soci...
Madill, Judith J.
;
Ziegler, Rafael
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 341-351
Persistent link: https://www.econbiz.de/10010201109
Saved in:
24
Coverage of social marketing efforts in the mainstream media
Basil, Michael
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 295-302
Persistent link: https://www.econbiz.de/10010201116
Saved in:
25
The international expansion of religious organizations in Africa
Richelieu, André
;
Korai, Bernard
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10009739785
Saved in:
26
Pictures of me : user views on their representation in homelessness fundraising appeals
Breeze, Beth
;
Dean, Jon
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10009739786
Saved in:
27
Towards fund-raising excellence in museums - linking governance with performance
Betzler, Diana
;
Gmür, Markus
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 275-292
Persistent link: https://www.econbiz.de/10009778674
Saved in:
28
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
29
The volunteer matrix: positioning of volunteer organizations
Haski-Leventhal, Debbie
;
Meijs, Lucas C. P. M.
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 127-137
Persistent link: https://www.econbiz.de/10009670528
Saved in:
30
Do quality perceptions of health and social services vary for different ethnic groups? : an empirical investigation
Bandyopadhyay, Subir
;
Pardasani, Mano
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10009670531
Saved in:
31
Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica
;
Brace-Govan, Jan
;
Brennan, Linda
; …
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
Saved in:
32
Charitable giving and cognitive ability
James, Russell N.
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10009670533
Saved in:
33
Charitable giving inside and outside the workplace : the role of individual and firm characteristics
Osili, Una O.
;
Hirt, Deborah E.
;
Raghavan, Sindhu
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10009671011
Saved in:
34
Breaking down social stereotypes : the case of the Fundación Secretariado Gitano in Spain
Melero, Rosa
;
Montero, Maria Jose
;
Araque, Rafael A.
; …
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10009671026
Saved in:
35
Creating positive habits in water conservation : the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea
;
Hume, Margee
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10009671027
Saved in:
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