The role and application of social marketing in managing water consumption : a case study
Year of publication: |
2014
|
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Authors: | Lowe, Ben ; Lynch, David ; Lowe, Julian |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 19.2014, 1, p. 14-26
|
Subject: | Social Marketing | Social marketing | Wasserversorgung | Water supply | Trockengebiet | Arid zone | Australien | Australia |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1484 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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