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Australien
Social marketing
1,193
Social Marketing
1,191
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886
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886
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344
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331
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331
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Dolnicar, Sara
6
Fry, Marie-Louise
5
Previte, Josephine
5
Randle, Melanie
5
Brennan, Linda
4
Russell-Bennett, Rebekah
4
Gordon, Ross
3
Jones, Sandra C.
3
Rundle-Thiele, Sharyn
3
Bogueva, Diana
2
Brace-Govan, Jan
2
Gallegos, Danielle
2
Harker, Debra
2
Harker, Michael
2
Hume, Margee
2
Marinova, Dora
2
Pang, Bo
2
Raciti, Maria
2
Raphaely, Talia
2
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2
Tsarenko, Yelena
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1
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1
Bridson, Kerrie
1
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Journal of nonprofit & public sector marketing
9
International journal of nonprofit and voluntary sector marketing
6
Australasian marketing journal
5
International journal of nonprofit & voluntary sector marketing
5
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Contemporary issues in social marketing
2
Health marketing quarterly
2
International journal of arts management
2
Journal of business ethics : JOBE
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Discussion paper series
1
European business review
1
Handbook of research on effective marketing in contemporary globalism
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
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1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Management of technology : new directions in technology management : selected papers from the Thirteenth International Conference on Management of Technology
1
Management research review
1
Social marketing for public health : global trends and success stories
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
1
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ECONIS (ZBW)
67
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
The "problem" of Australian First Nations doctoral education : a policy analysis
Raciti, Maria M.
;
Manathunga, Catherine
;
Qi, Jing
- In:
Journal of social marketing : JSOCM
14
(
2024
)
2
,
pp. 264-279
Persistent link: https://www.econbiz.de/10015061331
Saved in:
3
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
4
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
5
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong
;
Pang, Bo
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Saved in:
6
Influencing sustainable food-related behaviour changes : a case study in Sydney, Australia
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 345-384)
.
2022
Persistent link: https://www.econbiz.de/10013463413
Saved in:
7
Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina
;
Pang, Bo
;
David, Patricia
;
Kim, Jeawon
; …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 765-775)
.
2022
Persistent link: https://www.econbiz.de/10013464200
Saved in:
8
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
9
Finding the sweet spot : can social marketing encourage cane farmers to change practices for water quality outcomes in the Great Barrier Reef catchment?
Dunstan, Laura
;
Pulman, Lisa
;
Waltham, Nathan
;
Sargent, Sue
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 29-46)
.
2021
Persistent link: https://www.econbiz.de/10012317669
Saved in:
10
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
11
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
12
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
13
Using successful cases to promote environmental sustainability : a social marketing approach
Beachcroft-Shaw, Harry
;
Ellis, Debbie
-
2018
Persistent link: https://www.econbiz.de/10011757233
Saved in:
14
Reducing meat consumption : the case for social marketing
Bogueva, Diana
;
Marinova, Dora
;
Raphaely, Talia
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 477-500
Persistent link: https://www.econbiz.de/10011739455
Saved in:
15
Stakeholder identification and classification : a sustainability marketing perspective
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Management research review
39
(
2016
)
1
,
pp. 35-61
Persistent link: https://www.econbiz.de/10011535890
Saved in:
16
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
17
Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi
;
Yap, Sheau-Fen
;
Levy, Deborah S.
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
Saved in:
18
No pain, no gain : insights into changing individual volitional behaviour
Arli, Denni
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 170-187
Persistent link: https://www.econbiz.de/10011493109
Saved in:
19
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
20
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
21
Recruiting and retaining older adult volunteers : implications for practice
Devaney, Carmel
;
Kearns, Noreen
;
Fives, Allyn
;
Canavan, John
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011415475
Saved in:
22
Investigating online recognition for blood donor retention : an experiential donor value approach
Chell, Kathleen
;
Mortimer, Gary
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10010520419
Saved in:
23
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
24
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
Saved in:
25
The role and application of social marketing in managing water consumption : a case study
Lowe, Ben
;
Lynch, David
;
Lowe, Julian
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10010483798
Saved in:
26
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
27
OPAL: using a social marketing approach to reducing childhood obesity
Weir, Lisa
;
Williams, Jo
- In:
Contemporary issues in social marketing
,
(pp. 173-194)
.
2013
Persistent link: https://www.econbiz.de/10011431934
Saved in:
28
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
29
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
30
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
31
Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
Saved in:
32
Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.
;
Honea, Heather
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
Saved in:
33
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
34
Reducing drink driving road deaths : integrating communication and social policy enforcement in Australia
Snitow, Samantha
;
Brennan, Linda
- In:
Social marketing for public health : global trends and …
,
(pp. 383-404)
.
2011
Persistent link: https://www.econbiz.de/10003941702
Saved in:
35
Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
Saved in:
36
Together and apart : exploring structure of the corporate-NPO relationship
Simpson, Dayna
;
Lefroy, Kathryn
;
Tsarenko, Yelena
- In:
Journal of business ethics : JOBE
101
(
2011
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10009243440
Saved in:
37
Market orientation and marketing in nonprofit organizations : indications for fundraising from Victoria
Brady, Erica
;
Brace-Govan, Jan
;
Brennan, Linda
; …
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 84-98
Persistent link: https://www.econbiz.de/10009670532
Saved in:
38
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
39
Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
40
Discourses of consumer's alcohol resistant identities
Fry, Marie-Louise
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 348-366
Persistent link: https://www.econbiz.de/10009411305
Saved in:
41
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
42
Creating positive habits in water conservation : the case of the Queensland Water Commission and the Target 140 campaign
Walton, Andrea
;
Hume, Margee
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10009671027
Saved in:
43
From right to responsibility : sustainable change in water consumption
Phipps, Marcus
;
Brace-Govan, Jan
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10009405007
Saved in:
44
Can social marketing segmentation initiatives be used to increase household electricity conservation?
Gray, David M.
;
Bean, Belinda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 269-305
Persistent link: https://www.econbiz.de/10009315483
Saved in:
45
Integrating socio-cultural paradigms in nonprofit marketing : the case of blood donation among African communites in Australia
Polonsky, Michael Jay
;
Renzaho, André M. N.
;
Brijnath, …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10008667919
Saved in:
46
The message development tool : a case for effective operationalization of messaging in social marketing practice
Mattson, Marifran
;
Basu, Ambar
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
Saved in:
47
"Just don't eat chicken" : the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu
Jones, Sandra C.
;
Iverson, Don
;
Waters, Louise
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
1
,
pp. 78-90
Persistent link: https://www.econbiz.de/10003947681
Saved in:
48
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
49
An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Mavondo, …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
Saved in:
50
Countering consumption in a culture of intoxication
Fry, Marie-Louise
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1279-1294
Persistent link: https://www.econbiz.de/10008810699
Saved in:
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