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isPartOf:"Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP"
~isPartOf:"Journal of philanthropy and marketing"
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
Journal of philanthropy and marketing
Journal of nonprofit & public sector marketing
69
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Health marketing quarterly
30
Journal of marketing for higher education
30
Journal of marketing management : MM
28
Journal of social marketing : JSOCM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Journal of consumer behaviour : an international research review
7
Journal of strategic marketing
7
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ECONIS (ZBW)
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1
Evaluation in nonprofit organizations : a defense of perception as a managerial and scientific tool
Plaisance, Guillaume
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014439361
Saved in:
2
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
3
The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex
;
Cardinali, Silvio
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014318444
Saved in:
4
Characteristics that predict volunteer retention and fundraising in community-based challenge events
Dunn, Jeff
;
Ng, Shu Kay
;
Hyde, Melissa K.
;
Legg, Melissa
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013460869
Saved in:
5
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
6
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
7
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
8
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
9
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
10
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
11
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
12
Cash may be king, but goods are queen : marketing for noncash donations by nonprofit organizations
Johnson, Brian Lee
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014318434
Saved in:
13
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
14
Online donation behavior in nonprofit organizations : the role of congruent processing styles
Koksal, Ahmet
;
Darrat, Mohamad
;
James, Karen E.
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093296
Saved in:
15
Exploring individual predictors of variation in public awareness of expressive and instrumental nonprofit brands
Hamidullah, Madinah F.
;
Yun, Jung Ah
;
McDougle, Lindsey M.
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093304
Saved in:
16
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund
;
Hair, Michael
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Saved in:
17
Public and nonprofit marketing
Tscheulin, Dieter K.
(
ed.
);
Dietrich, Martin
(
contributor
); …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003856559
Saved in:
18
Qualitätsinformationen von Krankenhäusern : eine Untersuchung ihrer Relevanz und Anforderungen aus Patientensicht
Dietrich, Martin
;
Grapp, Oliver
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
28
(
2005
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003081658
Saved in:
19
Determinanten der Wahl hochwertiger Seniorenwohnanlagen : eine empirische Untersuchung
Helmig, Bernd
;
Michel, Martin
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
23
(
2000
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10001455091
Saved in:
20
Nutzenorientiertes Marketing-Controlling von Nonprofit-Unternehmen am Beispiel eines öffentlichen Theaterbetriebes
Schellhase, Ralf
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
21
(
1998
)
3
,
pp. 314-330
Persistent link: https://www.econbiz.de/10001249881
Saved in:
21
Marketing in der stationären Altenhilfe : ein kundenorientiertes Freiburger Konzept
Schuhen, Axel
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000635816
Saved in:
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