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~subject:"Magazine publishing"
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Search: subject_exact:"Special-Interest-Zeitschrift"
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Magazine publishing
Special interest magazine
52
Spezialzeitschrift
52
Deutschland
27
Germany
27
Frauen
15
Women
15
Estimation
13
Schätzung
13
Print advertising
12
Printwerbung
12
Product differentiation
12
Produktdifferenzierung
12
Demand
11
Internet
11
Nachfrage
11
Magazine
10
Website
10
Zeitschrift
10
Fernsehprogramm
6
Television programme
6
USA
6
United States
6
Großbritannien
4
Preismanagement
4
Pricing strategy
4
United Kingdom
4
Zeitschriftenverlag
4
Öffentlichkeitsarbeit
4
Bewertung
3
Business start-up
3
Consumer behaviour
3
Evaluation
3
Konsumentenverhalten
3
Public relations
3
Unternehmensgründung
3
Advertising effects
2
Angestellte
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Bibliometrics
2
Bibliometrie
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German
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English
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Anschütz, Tina
1
Arnberg, Klara
1
Brüne, Gerd
1
Cox, Howard
1
Mowatt, Simon
1
Sonntag, Ralph
1
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Business history
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Enterprise & society : the international journal of business history
1
Innovative Markenführung und -implementierung
1
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ECONIS (ZBW)
4
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1
Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971
Arnberg, Klara
- In:
Enterprise & society : the international journal of …
13
(
2012
)
2
,
pp. 350-377
Persistent link: https://www.econbiz.de/10009570725
Saved in:
2
Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard
;
Mowatt, Simon
- In:
Business history
54
(
2012
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10009518321
Saved in:
3
Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
Saved in:
4
Nachhaltige Führung der GEO-Markenfamilie : Entwicklung und Perspektiven
Brüne, Gerd
- In:
Innovative Markenführung und -implementierung
,
(pp. 269-290)
.
2011
Persistent link: https://www.econbiz.de/10009349225
Saved in:
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