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type_genre:"Article in journal"
~subject:"Wohltätigkeit"
~isPartOf:"Journal of marketing"
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Wohltätigkeit
Fundraising
14
Charity
6
Altruism
5
Altruismus
5
Consumer behaviour
5
Experiment
5
Konsumentenverhalten
5
Feldforschung
4
Field research
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charitable giving
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Gemeinnützige Organisation
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Nonprofit marketing
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Nonprofit organization
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Nonprofit-Marketing
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Nonprofit-Organisation
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donation
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donation behavior
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Austauschtheorie
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Behaviour
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Beziehungsmarketing
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Development aid
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Entwicklungshilfe
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Geschenk
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Gifts
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Preismanagement
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Pricing strategy
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Relationship marketing
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Social exchange theory
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field experiment
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field experiments
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nonprofit marketing
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social exchange
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Article in journal
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Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Esterzon, Emilie
1
Gupta, Sachin
1
Jiang, Yuwei
1
Khodakarami, Farnoosh
1
Kim, Sungjin
1
Lee, Clarence
1
Lemmens, Aurélie
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Li, Yexin Jessica
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Petersen, J. Andrew
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Singh, Surendra N.
1
Van den Bergh, Bram
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Venkatesan, Rajkumar
1
Wang, Xue Phyllis
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Wang, Yijie
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Yin, Bingqing Miranda
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Journal of marketing
Journal of economic behavior & organization : JEBO
53
Nonprofit and voluntary sector quarterly
53
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
53
Journal of public economics
48
Journal of behavioral and experimental economics
38
Journal of philanthropy and marketing
35
International review on public and non-profit marketing
26
Journal of business research : JBR
24
Nonprofit management & leadership
23
Journal of economic psychology : research in economic psychology and behavioral economics
21
Journal of nonprofit & public sector marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Economics letters
17
Journal of business ethics : JOBE
14
Experimental economics : a journal of the Economic Science Association
11
International journal of nonprofit & voluntary sector marketing
10
International journal of nonprofit and voluntary sector marketing
10
Journal of business ethics : JBE
10
Journal of behavioral decision making
9
Applied economics
8
Applied economics letters
8
Psychology & marketing
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
7
European economic review : EER
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International tax and public finance
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Marketing letters : a journal of research in marketing
6
New global studies
6
Oxford economic papers
6
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
5
American economic journal : a journal of the American Economic Association
5
Games and economic behavior
5
International journal of advertising : the review of marketing communications
5
Journal of Islamic marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing research : JMR
5
Public management review
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ECONIS (ZBW)
6
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1
Enhancing donor agency to improve charitable giving : strategies and heterogeneity
Esterzon, Emilie
;
Lemmens, Aurélie
;
Van den Bergh, Bram
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 636-655
Persistent link: https://www.econbiz.de/10014325394
Saved in:
2
Gift or donation? : increase the effectiveness of charitable solicitation through framing charitable giving as a gift
Wang, Xue Phyllis
;
Wang, Yijie
;
Jiang, Yuwei
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013474433
Saved in:
3
Managing members, donors, and member-donors for effective nonprofit fundraising
Kim, Sungjin
;
Gupta, Sachin
;
Lee, Clarence
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012522236
Saved in:
4
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
5
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
6
Developing donor relationships : the role of the breadth of giving
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 77-93
Persistent link: https://www.econbiz.de/10011304636
Saved in:
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