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~isPartOf:"The journal of brand management : an international journal"
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Brand management
6
Markenführung
6
Sponsoring
6
Sponsorship
6
Brand image
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Football
2
Fußball
2
International marketing
2
Internationales Marketing
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Personality psychology
2
Persönlichkeitspsychologie
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Sportmarketing
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Sports marketing
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Advertising effects
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Arbeitskräfte
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Big event
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Brand
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Brand behavior
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Brand commitment
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Brand engagement
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Brand identification
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Brand sponsorship
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Branding
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Congruity theory
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DONG AS <Hørsholm>
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Denmark
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Deregulation
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Dänemark
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Employees
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Event
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Event marketing
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Moharana, Tapas Ranjan
2
Andersen, Lars Kaa
1
Batt, Verena
1
Biune, Søren
1
Bruhn, Manfred
1
Grohs, Reinhard
1
Guenzi, Paolo
1
Hofer, Katharina
1
Holzer, Matthias
1
Malhotra, Ritu
1
Penna, Daniele
1
Pradhan, Debasis
1
Roy, Debashree
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Saxena, Garima
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Tuzovic, Sven
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The journal of brand management : an international journal
International journal of sports marketing & sponsorship
54
International Journal of Sports Marketing and Sponsorship
53
Journal of sport management : the official journal of the North American Society of Sport Management
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
39
European Journal of Marketing
36
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
SpringerLink / Bücher
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Sport, Business and Management: An International Journal
13
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Springer eBook Collection
10
Strategic Direction
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Corporate Communications: An International Journal
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of Product & Brand Management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Journal of Services Marketing
6
Journal of the Academy of Marketing Science
6
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ECONIS (ZBW)
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1
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
4
How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
5
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Saved in:
6
Sponsorship-fuelled success in the Danish energy sector
Biune, Søren
;
Andersen, Lars Kaa
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003763459
Saved in:
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