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~subject:"Konsumentenverhalten"
~subject:"Instandhaltung"
~person:"Thrassou, Alkis"
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Konsumentenverhalten
Instandhaltung
Football
7
Fußball
7
Sport organization
7
Sportorganisation
7
Professional sports
6
Profisport
6
Sportmarketing
6
Sports marketing
6
Ball game
3
Ballsport
3
Brand management
3
Consumer behaviour
3
Markenführung
3
football
3
Basketball
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Fans
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
planning
2
value
2
Attachment
1
Betriebliche Finanzwirtschaft
1
Brand equity
1
Branding
1
Club
1
Commitment
1
Competition
1
Customer satisfaction
1
Employee retention
1
Fundraising
1
Involvement
1
Israel
1
Kundenzufriedenheit
1
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Thrassou, Alkis
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Wann, Daniel L.
7
Doyle, Jason P.
6
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Lock, Daniel
5
Sveinson, Katherine
5
Vrontis, Demetris
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
4
Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Yoshida, Masayuki
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
3
Behrens, Anton
3
Byon, Kevin K.
3
Cayolla, Ricardo
3
Chang, Yonghwan
3
Delshab, Vahid
3
Filo, Kevin
3
Inoue, Yuhei
3
James, Jeffrey D.
3
Kim, Sungkyung
3
Kwak, Dae Hee
3
Lee, Jin Kyun
3
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Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
4
Football facility and equipment management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
Saved in:
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