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isPartOf:"Discussion paper series"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Markenführung"
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Markenführung
Athletes
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Chang, Yonghwan
2
Baker, Bradley J.
1
Baker, Thomas A., III.
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Carlson, Brad D.
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Cocco, Adam R.
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Geurin, Andrea N.
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Discussion paper series
Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of sports marketing & sponsorship
5
Sport management review
4
Higher School of Economics Research Paper
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Innovation: organization & management : IOM
1
International journal of entrepreneurial venturing
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Journal of business research : JBR
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Journal of marketing for higher education
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Journal of promotion management : innovations in planning and applied research
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Journal of service theory and practice : JSTP
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Market : review for marketing theory and practice
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Sport marketing in a global environment : strategic perspectives
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Sport, Business and Management : an international journal ; SBM
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Storming the global business : rise of the Asian tigers
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The IUP journal of brand management : IJBRM
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The journal of business & industrial marketing
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UZH Business Working Paper Series
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
2
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
3
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
4
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
5
Elite female athletes' perceptions of new media use relating to their careers : a qualitative analysis
Geurin, Andrea N.
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011771886
Saved in:
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