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~subject:"Brand management"
~person:"Byon, Kevin K."
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Brand management
Sportmarketing
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Sports marketing
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Consumer behaviour
9
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Professional sports
7
Profisport
7
Sport
4
Sports
4
Brand image
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Markenführung
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Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Online-Marketing
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Team
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purchase intention
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sport consumer behavior
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team identification
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Advertising effects
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Age group
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Altersgruppe
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Beziehungsmarketing
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Brand
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Brand association
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Brand loyalty
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Celebrity endorsement
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Chinese professional sport
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Byon, Kevin K.
Kunkel, Thilo
12
Biscaia, Rui
9
Heere, Bob
9
Chanavat, Nicolas
7
Ballouli, Khalid
6
Doyle, Jason P.
6
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Ko, Yong Jae
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Burmann, Christoph
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Richelieu, André
5
Shuv-Ami, Avichai
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Su, Yiran
5
Williams, Antonio S.
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Asada, Akira
4
Baker, Thomas A., III.
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Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
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James, Jeffrey D.
4
Vrontis, Demetris
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Wear, Henry
4
Arai, Akiko
3
Greenwell, T. Christopher
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Leng, Ho Keat
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O'Reilly, Norm
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Parganas, Petros
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Reisinger, Heribert
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Ross, Stephen
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Schade, Michael
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Simmons, Jason M.
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Séguin, Benoit
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Thrassou, Alkis
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Woisetschläger, David
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Innovation: organization & management : IOM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
3
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1
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
Online consumer reviews of a sport product : an alternative path to understanding brand associations
Williams, Antonio S.
;
Heo, Yoon
;
Choi, Jun Woo
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
5
,
pp. 530-547
Persistent link: https://www.econbiz.de/10014380739
Saved in:
3
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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