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~person:"Zhang, James J."
~subject:"Ballsport"
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Zhang, James J.
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International journal of sports marketing & sponsorship
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
2
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
3
An importance-performance analysis of media activities associated with WNBA game consumption
Zhang, James J.
;
Lam, Eddie T. C.
;
Cianfrone, Beth A.
; …
- In:
Sport management review
14
(
2011
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10008860087
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