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~isPartOf:"Journal of marketing management : MM"
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Sportmarketing
6
Sports marketing
6
Consumer behaviour
3
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Advertising effects
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
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Ambush marketing
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Anthropologie
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Gergaud, Olivier
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Journal of marketing management : MM
International journal of sport management and marketing : IJSMM
150
Sport marketing quarterly : preferred journal of the Sport Marketing Association
144
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
123
Sport management review
113
European Sport management quarterly : ESMQ
106
Journal of business research : JBR
37
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
International journal of sport finance
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
The journal of business & industrial marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Asia Pacific journal of marketing and logistics
8
European journal of operational research : EJOR
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Services marketing quarterly
6
The service industries journal
6
Tourism management perspectives : TMP
6
Applied economics
5
European journal of international management : EJIM
5
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
5
International sport marketing : issues and practice
5
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ECONIS (ZBW)
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1
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
2
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
Electronic sports : a new marketing landscape of the experience economy
Seo, Yuri
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1542-1560
Persistent link: https://www.econbiz.de/10010230076
Saved in:
4
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
5
Double play: creating the sport customer experience using an interdisciplinary framework for managing service employees
Miller, Janice S.
;
Johnson, Scott A.
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 87-112
Persistent link: https://www.econbiz.de/10003677988
Saved in:
6
Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N.
;
Owen, Kate M.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 483-496
Persistent link: https://www.econbiz.de/10003492224
Saved in:
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