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~subject:"Sportmarketing"
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Sportmarketing
Sportswear
61
Sportbekleidung
57
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
16
Markenimage
16
Brand management
15
Markenführung
15
USA
15
United States
15
Sports marketing
9
Sportartikelbranche
8
Sporting goods industry
8
Bekleidungsindustrie
6
Clothing industry
6
Beziehungsmarketing
5
Brand
5
Deutschland
5
Markenartikel
5
Relationship marketing
5
Sustainable product
5
sportswear
5
Öko-Produkt
5
China
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Footwear
4
Germany
4
Lebensstil
4
Lifestyle
4
Schuhe
4
Sport
4
Sports
4
Textilindustrie
4
Advertising effects
3
Fashion
3
Football
3
Fußball
3
Großbritannien
3
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English
9
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Afthinos, Yanni D.
1
Argue, Evan
1
Azadi, Rasoul
1
Chadwick, Simon
1
Chalip, Laurence Hilmond
1
Clopton, Aaron
1
Eydi, Hossein
1
Gloria Wu, D.
1
Heere, Bob
1
Huhmann, Bruce A.
1
Hyman, Michael R.
1
Kopplin, Cristopher Siegfried
1
Kumar, Anil
1
Kumar, Satinder
1
Nassis, Pantelis
1
Niculescu, Mihai
1
Payne, Collin R.
1
Terjesen, Siri
1
Theodorakis, Nicholas D.
1
Walters, Geoff
1
Wear, Henry
1
Yousefi, Bahram
1
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International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
International journal of sports marketing & sponsorship
1
Journal of marketing management : MM
1
The marketing review
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ECONIS (ZBW)
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1
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
2
Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
Saved in:
3
The impact of the sponsorship in the sport in promoting brand equity of sportwear industry
Azadi, Rasoul
;
Yousefi, Bahram
;
Eydi, Hossein
- In:
International journal of business & management : IJoBM
4
(
2016
)
2
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011606837
Saved in:
4
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
5
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
6
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
7
An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
Afthinos, Yanni D.
;
Nassis, Pantelis
;
Theodorakis, …
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10003937865
Saved in:
8
Run happy: entrepreneurship at Brooks Sports
Terjesen, Siri
;
Argue, Evan
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10003937873
Saved in:
9
Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
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