//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportveranstaltung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sport event
8
Sportveranstaltung
8
Sponsoring
7
Sponsorship
7
Sportmarketing
6
Sports marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
Football
3
Fußball
3
Sport
3
Sports
3
Advertising effects
2
Guerilla marketing
2
Guerilla-Marketing
2
Identification
2
Werbewirkung
2
2006
1
Activation
1
Ambush
1
Athletes
1
Attitudes towards the sponsor
1
Brand image
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate responsibility
1
Corporate social responsibility
1
Economic animosity
1
Economic competitiveness
1
Event involvement
1
Event marketing
1
Event-Marketing
1
Firmenimage
1
Freizeitverhalten
1
Hong Kong
1
Hongkong
1
Inference
1
Interference
1
Leisure behaviour
1
Markenimage
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Carrillat, François A.
3
Mazodier, Marc
2
Astous, Alain d'
1
Bellavance, François
1
Chandon, Jean-Louis
1
Colbert, François
1
Eid, François
1
Feigné, Matthieu
1
Funk, Daniel C.
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Ngan, Heidi M. K.
1
Pillai, Kishore Gopalakrishna
1
Plewa, Carolin
1
Prendergast, Gerard P.
1
Pritchard, Mark P.
1
Quester, Pascale
1
Quester, Pascale G.
1
Thwaites, Des
1
Tsang, Alex S. L.
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of sports economics
122
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
SpringerLink / Bücher
18
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Hamburg Contemporary Economic Discussions
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
African journal of business and economic research : AJBER
8
IZA Discussion Paper
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
2
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
3
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
4
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
5
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
6
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
7
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
8
The formation and effect of attitude importance in professional sport
Pritchard, Mark P.
;
Funk, Daniel C.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->