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~person:"Beissel, Adam S."
~person:"Aversa, Paolo"
~person:"Groza, Mark D."
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Beissel, Adam S.
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ECONIS (ZBW)
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Sometimes, less innovation is better
Aversa, Paolo
(
interviewee
);
Berinato, Scott
(
interviewer
)
- In:
Harvard business review : HBR
95
(
2017
)
3
,
pp. 38-39
Persistent link: https://www.econbiz.de/10011685758
Saved in:
2
Business model configurations and performance : a qualitative comparative analysis in Formula One racing, 2005 - 2013
Aversa, Paolo
;
Furnari, Santi
;
Haefliger, Stefan
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 655-676
Persistent link: https://www.econbiz.de/10011389117
Saved in:
3
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
4
Warning flags on the race track : the global markets' verdict on Formula One sponsorship
Cobs, Joe
;
Groza, Mark D.
;
Pruitt, Stephen W.
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-86
Persistent link: https://www.econbiz.de/10009548163
Saved in:
5
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
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