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person:"Gau, Roland"
~subject:"Analphabetismus"
~subject:"Corporate planning"
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Search: subject_exact:"Subsistence market"
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Analphabetismus
Corporate planning
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Gau, Roland
Viswanathan, Madhu
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Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
2
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
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