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~person:"Gau, Roland"
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Subsistence economy
6
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macromarketing
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Gau, Roland
Viswanathan, Madhu
33
Ashraf, Nava
12
Zant, Wouter
12
Venugopal, Srinivas
10
Giné, Xavier
9
Karlan, Dean
9
Evers, Hans-Dieter
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Rosa, Jose Antonio
7
Sridharan, Srinivas
7
Taylor, J. Edward
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Gollin, Douglas
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Rogerson, Richard Donald
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Seleka, Tebogo B.
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Arslan, Aslıhan
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Bennholdt-Thomsen, Veronika
5
Bharadwaj, Prashant
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Davidova, Sofia
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Elaydi, Raed
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Jardón, Carlos M.
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Koulovatianos, Christos
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Li, Nicholas
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Rivera-Santos, Miguel
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Seavoy, Ronald E.
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Buchenrieder, Gertrud
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Dutoit, Laure
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Journal of business research : JBR
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Economic developments and emerging markets of the 21st century : global practices, strategies, and challenges
1
Journal of public policy & marketing
1
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ECONIS (ZBW)
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1
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Venugopal, Srinivas
;
Gau, Roland
;
Appau, Samuelson
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 400-409
Persistent link: https://www.econbiz.de/10012023817
Saved in:
2
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
3
Community-based initiatives and poverty alleviation in subsistence marketplaces
Gau, Roland
;
Ramirez, Edward
;
Barua, Maria E.
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10010379883
Saved in:
4
Perspectives on poverty alleviation : community-based enterprise, development of innovation capability, and the vertical integration mindset
Gau, Roland
;
Ramirez, Edward
;
Gonzalez, Ricardo
;
Perez, Ray
- In:
Economic developments and emerging markets of the 21st …
,
(pp. 229-244)
.
2013
Persistent link: https://www.econbiz.de/10009786115
Saved in:
5
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
6
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
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