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Google & Co. : digital Natives analysieren aktuelle Phänomene der Medienindustrie
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
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Decision support systems : DSS ; the international journal
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
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1
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
Consumer online search with partially revealed information
Gu, Chris
;
Wang, Yike
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4215-4235
Persistent link: https://www.econbiz.de/10013369043
Saved in:
4
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
5
A model of multipass search : price search across stores and time
Mojir, Navid
;
Sudhir, K.
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2126-2150
Persistent link: https://www.econbiz.de/10012522160
Saved in:
6
Search personalization using machine learning
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
Saved in:
7
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
8
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
9
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
10
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
11
Sponsored search marketing : dynamic pricing and advertising for an online retailer
Ye, Shengqi
;
Aydin, Goker
;
Hu, Shanshan
- In:
Management science : journal of the Institute for …
61
(
2015
)
6
,
pp. 1255-1274
Persistent link: https://www.econbiz.de/10011293393
Saved in:
12
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
13
Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
Saved in:
14
Double marginalization in performance-based advertising : implications and solutions
Dellarocas, Chrysanthos
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1178-1195
Persistent link: https://www.econbiz.de/10009563499
Saved in:
15
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
16
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
17
Google : Monster oder Segen?
Schleinstock, Corinna
;
Rittersbacher, Elke
- In:
Google & Co. : digital Natives analysieren aktuelle …
,
(pp. 125-201)
.
2011
Persistent link: https://www.econbiz.de/10009410578
Saved in:
18
Google in der Medienberichterstattung
Grimm, Julia
;
Kuhn, Lilli
- In:
Google & Co. : digital Natives analysieren aktuelle …
,
(pp. 87-123)
.
2011
Persistent link: https://www.econbiz.de/10009410579
Saved in:
19
Google in der Wettbewerbslandschaft
Fritzenschaft, Tim
;
Hemmling, Nils
;
Simon, Nicolai
- In:
Google & Co. : digital Natives analysieren aktuelle …
,
(pp. 9-86)
.
2011
Persistent link: https://www.econbiz.de/10009410581
Saved in:
20
An empirical analysis of search engine advertising : sponsored search in electronic markets
Ghose, Anindya
;
Yang, Sha
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1605-1622
Persistent link: https://www.econbiz.de/10003908961
Saved in:
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