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Journal of advertising : official publication of the American Academy of Advertising
European journal of marketing : EJM
International journal of forecasting
Journal of sports economics
115
European Sport management quarterly : ESMQ
104
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
76
Sport management review
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International journal of sport finance
59
International journal of sports marketing & sponsorship
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44
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Hamburg contemporary economic discussions
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International journal of event and festival management
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Sport, Business and Management : an international journal ; SBM
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Journal of travel and tourism marketing
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SpringerLink / Bücher
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Applied economics letters
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Event- und Impaktforschung
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Faculty research series / Holy Cross, Economics and Accounting
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Tourism management perspectives : TMP
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Discussion paper series / IZA
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European journal of operational research : EJOR
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Journal of promotion management : JPM
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Research
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Sports event management : the Caribbean experience
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Hamburg Contemporary Economic Discussions
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African journal of business and economic research : AJBER
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IZA Discussion Paper
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Asian economic policy review : AEPR
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International journal of advertising : the quarterly review of marketing communications
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Journal of hospitality marketing & management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Forecasting football match results using a player rating based model
Holmes, Benjamin
;
McHale, Ian
- In:
International journal of forecasting
40
(
2024
)
1
,
pp. 302-312
Persistent link: https://www.econbiz.de/10014450272
Saved in:
2
Forecasting football results and exploiting betting markets : the case of "both teams to score"
Costa, Igor Barbosa da
;
Marinho, Leandro Balby
;
Pires, …
- In:
International journal of forecasting
38
(
2022
)
3
,
pp. 895-909
Persistent link: https://www.econbiz.de/10013349454
Saved in:
3
A generalized non-linear forecasting model for limited overs international cricket
Asif, M.
;
McHale, Ian
- In:
International journal of forecasting
35
(
2019
)
2
,
pp. 634-640
Persistent link: https://www.econbiz.de/10012300707
Saved in:
4
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
5
Brand image congruence through sponsorship of sporting events : a reinquiry of Gwinner and Eaton (1999)
Kwon, Eunseon
;
Ratneshwar, Srinivasan
;
Kim, Eunjin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 130-138
Persistent link: https://www.econbiz.de/10011453905
Saved in:
6
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
7
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
8
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
9
Depression and forecast accuracy : evidence from the 2010 FIFA World Cup
Jain, Kriti
;
Bearden, J. Neil
;
Filipowicz, Allan
- In:
International journal of forecasting
29
(
2013
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10009706176
Saved in:
10
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
11
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
12
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
13
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
14
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
15
Linking sports sponsorship with purchase intentions : team performance, stars, and the moderating role of team identification
Ngan, Heidi M. K.
;
Prendergast, Gerard P.
;
Tsang, Alex S. L.
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10009010618
Saved in:
16
The formation and effect of attitude importance in professional sport
Pritchard, Mark P.
;
Funk, Daniel C.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1017-1036
Persistent link: https://www.econbiz.de/10008650641
Saved in:
17
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
18
Special issue: Sports forecasting
Stekler, Herman O.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990901
Saved in:
19
Forecasting sports tournaments by ratings of (prob)abilities : a comparison for the EURO 2008
Leitner, Christoph
;
Zeileis, Achim
;
Hornik, Kurt
- In:
International journal of forecasting
26
(
2010
)
3
,
pp. 471-481
Persistent link: https://www.econbiz.de/10003990908
Saved in:
20
Forecasting national team medal totals at the Summer Olympic Games
Forrest, David
;
Sanz Labrador, Ismael
;
Tena, J. D.
- In:
International journal of forecasting
26
(
2010
)
3
,
pp. 576-588
Persistent link: https://www.econbiz.de/10003991014
Saved in:
21
Issues in sports forecasting
Stekler, Herman O.
;
Sendor, David
;
Verlander, Richard
- In:
International journal of forecasting
26
(
2010
)
3
,
pp. 606-621
Persistent link: https://www.econbiz.de/10003991023
Saved in:
22
Predicting the World Cup 2002 in soccer : performance and confidence of experts and non-experts
Andersson, Patric
;
Edman, Jan
;
Ekman, Mattias
- In:
International journal of forecasting
21
(
2005
)
3
,
pp. 565-576
Persistent link: https://www.econbiz.de/10003006350
Saved in:
23
Predicting discrete outcomes with the maximum score estimator : the case of the NCAA men's basketball tournament
Caudill, Steven B.
- In:
International journal of forecasting
19
(
2003
)
2
,
pp. 313-317
Persistent link: https://www.econbiz.de/10001765156
Saved in:
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