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subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Switching barriers"
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Konsumentenverhalten
Switching behaviour
5
Wechselverhalten
5
Consumer behaviour
4
Learning process
2
Lernprozess
2
Theorie
2
Theory
2
Advertising
1
Bayes-Statistik
1
Bayesian inference
1
Beziehungsmarketing
1
Charges
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Contract
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Dauer
1
Decision under uncertainty
1
Dienstleistungsqualität
1
Discrete choice
1
Diskrete Entscheidung
1
Duration
1
Entscheidung unter Unsicherheit
1
Gebühr
1
Internal communication
1
Interne Kommunikation
1
Preisdifferenzierung
1
Preismanagement
1
Preiswettbewerb
1
Price competition
1
Price discrimination
1
Pricing strategy
1
Relationship marketing
1
Service quality
1
Standardisierung
1
Standardization
1
Vertrag
1
Werbung
1
advertising
1
customer learning
1
product standards
1
switching costs
1
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Article
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English
4
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Anderson, Eric T.
1
Clay, Karen
1
Dubé, Jean-Pierre
1
Goettler, Ronald L.
1
Hitsch, Güenter J.
1
Lambrecht, Anja
1
Rossi, Peter E.
1
Simester, Duncan
1
Tucker, Catherine
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Journal of marketing research : JMR
Information economics and policy : IEP
8
Journal of retailing and consumer services
7
Journal of business research : JBR
6
The service industries journal
6
International journal of industrial organization
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
CESifo working papers
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Managing service quality : MSQ ; an international journal
4
The journal of services marketing
4
Bank of England Working Paper
3
Bank- und Finanzwirtschaftliche Forschung: Diskussionsbeiträge des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Finanzwirtschaft, Universität Bamberg
3
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft
3
International journal of business information systems : IJBIS
3
International journal of hospitality management
3
Inventi impact: retailing & consumer services
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of industry, competition and trade
3
Journal of retailing
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
Working paper / National Bureau of Economic Research, Inc.
3
Asia Pacific journal of marketing and logistics
2
DICE discussion paper
2
Discussion paper
2
Discussion papers / CEPR
2
Diskussionsschriften / Universität Bern, Departement Volkswirtschaftlehre
2
Economics letters
2
Essays in industrial organization and asset allocation
2
European Sport management quarterly : ESMQ
2
Global business review
2
Information systems management
2
Information systems research : ISR
2
International journal of bank marketing
2
International journal of contemporary hospitality management
2
International journal of production economics
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ECONIS (ZBW)
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
2
Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
Saved in:
3
Tariff choice with consumer learning and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
Saved in:
4
Do switching costs make markets less competitive?
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 435-445
Persistent link: https://www.econbiz.de/10003872250
Saved in:
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