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subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Gabler Edition Wissenschaft"
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Konsumentenverhalten
Switching behaviour
9
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3
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Journal of marketing research : JMR
Gabler Edition Wissenschaft
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8
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International journal of industrial organization
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International journal of business information systems : IJBIS
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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1
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
2
Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
Saved in:
3
Tariff choice with consumer learning and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
Saved in:
4
Do switching costs make markets less competitive?
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 435-445
Persistent link: https://www.econbiz.de/10003872250
Saved in:
5
DSL versus Kabel : Informationsexternalitäten als Determinanten von Pfadabhängigkeit und Wechselkosten bei der Adoption von Breitband-Technologien : Mit einem Geleitwort von Michae...
Bach, Thomas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754553
Saved in:
6
Abwechslungsbedürfnis und Werbewirkung : theoretische Überlegungen und experimentelle Prüfung
Dechêne, Christian Frédéric
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375283
Saved in:
7
Die Loyalität unzufriedener Kunden : Determinanten und Implikationen
Vollmer, Ingrid
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666502
Saved in:
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