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Coşkun, Bilgen
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Strong brands, strong relationships
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ECONIS (ZBW)
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The unfaithful brand : when flirting with new customer segments, make sure you are not already married
Luedicke, Marius K.
;
Pichler-Luedicke, Elisabeth A.
- In:
Strong brands, strong relationships
,
(pp. 203-215)
.
2015
Persistent link: https://www.econbiz.de/10011313569
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2
The phenomenon of immigrants' consumer behavior : immigrants' value differences and similarities : a home versus host comparison
Kizgin, Hatice
- In:
Journal of Islamic marketing : JIMA
2
(
2011
)
3
,
pp. 284-294
Persistent link: https://www.econbiz.de/10009384279
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3
Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups : empirical analysis of Turkish immigrant consumers, resident in Germany
Coşkun, Bilgen
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009308406
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4
Rollenverteilung bei Kaufentscheidungen türkischstämmiger Familien in Deutschland : ein Vergleich mit deutscher Mehrheits- und türkischer Herkunftsgesellschaft unter besonderer Ber...
Schneider, Helmut
;
Coşkun, Bilgen
;
Schneider, …
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10008649960
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