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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Fernsehwerbung
22
Television advertising
22
Advertising effects
18
Werbewirkung
18
Advertising
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbung
8
Product Placement
6
Product placement
6
Children
4
Internet marketing
4
Kinder
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Online-Marketing
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Target group
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Zielgruppe
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Sport event
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Sportveranstaltung
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USA
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United States
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brand placement
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Brand management
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Fernsehprogramm
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Gender
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Geschlecht
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Großbritannien
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Markenführung
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Sponsoring
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Sponsorship
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Television programme
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United Kingdom
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Analphabetismus
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Arzneimittel
1
Auskunftspflicht
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Bibliometrics
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Bibliometrie
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Brand image
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Cauberghe, Verolien
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Hudders, Liselot
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Andras, Trina Larsen
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Arrazola Vacas, María
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Beal, Virginia
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Boerman, Sophie C.
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Boutsouki, Christina
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Dens, Nathalie
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Eelen, Jiska
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Gao, Yang
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Geuens, Maggie
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Goldsmith, Ronald E.
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Hackley, Christopher E.
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Hatzithomas, Leonidas
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Hevia Payá, José de
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Jeon, Jung Ok
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of marketing communications
18
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
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ECONIS (ZBW)
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
4
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
5
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
6
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
7
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
9
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
10
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
11
Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee
;
Park, Jai Kwan
;
Jeon, Jung Ok
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
Saved in:
12
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
Saved in:
13
Effect of violent television programmes on advertising effectiveness among young children : findings from a field experiment of kindergarten samples in South Korea
Cho, Eunji
;
Yoo, Seung-chul
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010412839
Saved in:
14
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
Saved in:
15
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
16
Enhancing memorability : do remaining duration prompts affect advertising recall?
Yu, Ruifeng
;
Chan, Alan H. S.
;
Zhao, Ping
;
Gao, Yang
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 861-876
Persistent link: https://www.econbiz.de/10009674959
Saved in:
17
Observations : unpaid product placement ; the elephant in the room in UK TV's new paid-for product placement market
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 703-718
Persistent link: https://www.econbiz.de/10009674973
Saved in:
18
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
19
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
20
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
Saved in:
21
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
22
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
23
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
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