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~subject:"Television set"
~subject:"International competition"
~type_genre:"Book section"
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Search: subject_exact:"TV-Gerät"
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Television set
International competition
Fernsehgerät
10
Consumer electronics industry
5
Unterhaltungselektronik-Industrie
5
Brand management
2
Japan
2
Markenführung
2
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Loewe AG <Kronach>
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Loewe-Opta GmbH <Kronach>
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Bald, Thorsten
2
Rutenbeck, Henrik
2
Beuttenmuller, Paul
1
Dertinger, Heiko
1
Fetscherin, Marc
1
Glowik, Mario
1
Guillot, Didier
1
Heim, Andreas
1
Ioannidis, Christos
1
Kindervater, Jürgen
1
Koido, Akihiro
1
Lincoln, James R.
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Lloyd, Gary E.
1
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Best practice der Markenführung
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Handbook of contemporary marketing in China : theories and practices
1
International business in the Middle East : case studies
1
Japanese firms in transition : responding to the globalization challenge
1
Manufacturing across borders and oceans : Japan, the United States, and Mexico
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Netzwelt - Wege, Werte, Wandel
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Proceedings of the third meeting of the International Working Group on Price Indices
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ECONIS (ZBW)
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1
Color Plant, Inc. : training foreign nationals in the United States
Lloyd, Gary E.
- In:
International business in the Middle East : case studies
,
(pp. 81-92)
.
2019
Persistent link: https://www.econbiz.de/10012102033
Saved in:
2
Die Möglichkeiten der Werbewirkungsmessung und Mediaoptimierung vor dem Hintergrund der Parallelnutzung von TV und Internet
Steinbrücke, Andreas
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 207-227)
.
2017
Persistent link: https://www.econbiz.de/10011644024
Saved in:
3
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
4
Die Qualitätskette im TV-System und in den verschiedenen Ausspielformen
Sauter, Dietrich
;
Orlamünder, Harald
- In:
Netzwelt - Wege, Werte, Wandel
,
(pp. 117-132)
.
2010
Persistent link: https://www.econbiz.de/10003912192
Saved in:
5
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Bald, Thorsten
;
Rutenbeck, Henrik
- In:
Best practice der Markenführung
,
(pp. 173-200)
.
2009
Persistent link: https://www.econbiz.de/10003770987
Saved in:
6
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
7
From relocation to regional competence cluster : recent developments of the television set industry in Central- and Eastern European countries
Glowik, Mario
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 73-89)
.
2007
Persistent link: https://www.econbiz.de/10003622547
Saved in:
8
Dyad and network: models of manufacturer-supplier collaboration in the Japanese TV manufacturing industry
Guillot, Didier
;
Lincoln, James R.
- In:
Japanese firms in transition : responding to the …
,
(pp. 159-185)
.
2005
Persistent link: https://www.econbiz.de/10002597667
Saved in:
9
Chained, exact and superlative hedonic price changes : estimates from micro data
Ioannidis, Christos
;
Silver, Mick
- In:
Proceedings of the third meeting of the International …
,
(pp. 215-224)
.
1998
Persistent link: https://www.econbiz.de/10001355581
Saved in:
10
The color television industry : Japanese-US competition and Mexico's maquiladoras
Koido, Akihiro
- In:
Manufacturing across borders and oceans : Japan, the …
,
(pp. 51-75)
.
1991
Persistent link: https://www.econbiz.de/10001410154
Saved in:
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