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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Advertising effects
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International journal of advertising : the quarterly review of marketing communications
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
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JMM : the international journal on media management
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Zur Ökonomie der Unterhaltungsproduktion
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Discussion paper / Centre for Economic Policy Research
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Media-Perspektiven
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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Tourism management : research, policies, practice
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CESifo working papers
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Economics letters
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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SpringerLink / Bücher
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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International journal on media management : JMM
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Journal of economic behavior & organization : JEBO
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Journal of promotion management : JPM
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Kyklos : international review for social sciences
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Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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ECONIS (ZBW)
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee
;
Lowe, Ben
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
Saved in:
3
PP for "product placement" or "puzzled public"? : the effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Tessitore, Tina
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 419-442
Persistent link: https://www.econbiz.de/10009789456
Saved in:
4
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
5
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
6
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
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