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European journal of marketing : EJM
Journal of food products marketing
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of marketing communications
11
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
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1
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Quality factors influencing consumer demand for small fruit by focus group and sensory test
Chironi, Stefania
;
Bacarella, Simona
;
Altamore, Luca
; …
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 857-872
Persistent link: https://www.econbiz.de/10011799780
Saved in:
4
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline
;
Watkins, Leah
;
Thyne, Maree
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
Saved in:
5
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
6
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir
;
Soni, Pavleen
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
Saved in:
7
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
8
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
9
The influence of ethnic attributes on ethnic consumer choice of service outlet
Huang, Yan
;
Oppewal, Harmen
;
Mavondo, Felix
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 877-898
Persistent link: https://www.econbiz.de/10009763959
Saved in:
10
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
11
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
12
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
13
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
14
Factors influencing consumer purchasing decision toward malang meatballs at East Java, Indonesia
Utami, Hari Dwi
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10008907899
Saved in:
15
Using product and retail choice attributes for cross-national segmentation
Lockshin, Larry
;
Cohen, Eli
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1236-1252
Persistent link: https://www.econbiz.de/10009267025
Saved in:
16
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
17
Psychographic segmentation of the Zagreb apple market
Kovačić, Damir
;
Cerjak, Marija
;
Markovina, Jerko
; …
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10008648950
Saved in:
18
Fish market segmentation based on consumers' motives, barriers and risk perception in Belgium
Vanhonacker, Filiep
;
Pieniak, Zuzanna
;
Verbeke, Wim
- In:
Journal of food products marketing
16
(
2010
)
2
,
pp. 166-183
Persistent link: https://www.econbiz.de/10003973627
Saved in:
19
Packages with cartoon trade characters versus advertising : an empirical examination of preschoolers' food preferences
Ülger, Billur
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 104-117
Persistent link: https://www.econbiz.de/10003831210
Saved in:
20
A Heckman sample selection approach to the demand for organic food products: an exploratory study using Penang data
Su Huey Quah
;
Tan, Andrew K. G.
- In:
Journal of food products marketing
15
(
2009
)
4
,
pp. 406-419
Persistent link: https://www.econbiz.de/10003893169
Saved in:
21
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
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