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person:"Clement, Jesper"
~person:"Viswanathan, Madhu"
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Product information
7
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7
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Clement, Jesper
Viswanathan, Madhu
Burton, Scot
13
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9
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8
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8
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
Framework for understanding misleading information in daily shopping
Clement, Jesper
;
Skovgaard Andersen, Mette
;
O'Doherty …
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009548846
Saved in:
2
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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3
Food labels : an exploratory study into label information and what consumers see and understand
Sørensen, Henrik Selsøe
;
Clement, Jesper
;
Gabrielsen, Gorm
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10009509878
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4
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
5
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
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6
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
7
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
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