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Market segmentation
6
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Bezençon, Valéry
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Psychology & marketing
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
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Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
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Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
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European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of banking & finance
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international financial markets, institutions & money
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
2
Segmenting the business traveler based on emotions, satisfaction, and behavioral intention
Millán, Angel
;
Fanjul, María Luisa
;
Moital, Miguel
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011433842
Saved in:
3
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
4
Segmenting the market through the determinants of involvement : the case of fair trade
Bezençon, Valéry
;
Blili, Samir
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 682-708
Persistent link: https://www.econbiz.de/10009242004
Saved in:
5
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
6
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
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