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~subject:"Mobilkommunikation"
~person:"Culver, Jeffrey N."
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Mobilkommunikation
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Consumer behaviour
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Culver, Jeffrey N.
Genakos, Christos
6
Neogy, Dr
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Valletti, Tommaso M.
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Journal of retailing and consumer services
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Services marketing quarterly
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ECONIS (ZBW)
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Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
2
Switching behavior of U.S. mobile phone service customers after providers shift from contract to no contract mobile phone service plans
Tesform, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011598729
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