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Fernsehwerbung
7
Television advertising
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
4
Children
4
Kinder
4
Werbewirkung
4
Advertising
2
Humor
2
India
2
Indien
2
Advertising media
1
Arousal safety humor
1
Beijing
1
Brand
1
Brand image
1
Brand management
1
Brand symbolism
1
China
1
Cognition
1
Comparison
1
Consumer socialization
1
Emotion
1
Ernährung
1
Ernährungssicherung
1
Factor analysis
1
Faktorenanalyse
1
Food
1
Food consumption
1
Food security
1
Foods
1
Incongruity resolution humor
1
Information behaviour
1
Informationsverhalten
1
Jugendliche
1
Kognition
1
Lebensmittel
1
Lebensmittelkonsum
1
Markenartikel
1
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Article
7
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7
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7
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English
7
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Abhishek
1
Aitken, Robert
1
Baisya, Rajat K.
1
Borzekowski, Dina
1
Cruthirds, Kevin W.
1
Dix, Steve
1
Khandeparkar, Kapil
1
Li, Yixuan
1
Phau, Ian
1
Priya, Pankaj
1
Robertson, Kirsten
1
Sharma, Seema
1
Soni, Pavleen
1
Thyne, Maree
1
Vohra, Jyoti
1
Wang, Valerie Lynette
1
Wang, Yong Jian
1
Watkins, Leah
1
Wei, Jie
1
Ying, Fan
1
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Marketing intelligence & planning
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
Journal of the Academy of Marketing Science
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
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ECONIS (ZBW)
7
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1
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
2
Environmental influences on pre-schooler’s understanding of brand symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
3
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
4
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
5
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
6
Television advertisements and children's buying behaviour
Priya, Pankaj
;
Baisya, Rajat K.
;
Sharma, Seema
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10003989404
Saved in:
7
Children's buying behaviour in China : a study of their information sources
Ying, Fan
;
Li, Yixuan
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
Saved in:
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