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Search: subject_exact:"Television commercials"
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Fernsehwerbung
785
Television advertising
785
Werbewirkung
367
Advertising effects
364
Consumer behaviour
152
Konsumentenverhalten
152
Werbung
145
Advertising
138
USA
135
United States
135
Internet marketing
102
Online-Marketing
102
Theorie
97
Theory
97
Fernsehprogramm
88
Television programme
86
Fernsehen
84
Media usage
84
Mediennutzung
84
Television
80
Children
77
Kinder
77
Deutschland
69
Germany
67
Brand management
50
Markenführung
50
Hörfunkwerbung
49
Radio advertising
49
Fernsehsender
47
Target group
46
Zielgruppe
46
Television industry
44
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
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Undetermined
173
Free
123
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All
Article
539
Book / Working Paper
247
Type of publication (narrower categories)
All
Article in journal
456
Aufsatz in Zeitschrift
456
Graue Literatur
95
Non-commercial literature
95
Aufsatz im Buch
81
Book section
81
Arbeitspapier
79
Working Paper
79
Hochschulschrift
38
Thesis
29
Case study
9
Fallstudie
9
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Konferenzschrift
3
Sammelwerk
3
Sammlung
3
Amtsdruckschrift
2
Conference paper
2
Government document
2
Konferenzbeitrag
2
Conference proceedings
1
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1
Marktinformation
1
Mikroform
1
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English
675
German
100
French
5
Russian
3
Swedish
2
Italian
1
Undetermined
1
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Author
All
Bellman, Steven
17
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
Huber, Frank
4
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Institution
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National Bureau of Economic Research
7
Universitetet i Oslo / Økonomisk institutt
3
Nomos Verlagsgesellschaft
2
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Otto-Friedrich-Universität Bamberg
1
Peter Lang GmbH
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
Technische Universität Ilmenau
1
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Published in...
All
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
785
RePEc
1
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551
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551
The TV industry : advertising and programming
Nilssen, Tore
(
contributor
);
Sørgard, Lars
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001602908
Saved in:
552
Who are the advertisers?
Nilssen, Tore
(
contributor
);
Sørgard, Lars
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001602911
Saved in:
553
Emotions, attitudes and memorability associated with TV commercials
Mai, Li-wei
;
Schoeller, Georgia
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10003830415
Saved in:
554
Auswirkungen der Digitalisierung auf das Erlöscontrolling werbefinanzierter Fernsehunternehmen
Müller, David
;
Schultz, Sylvia
- In:
Controlling und Medien : Festschrift für Rolf Dintner …
,
(pp. 201-217)
.
2009
Persistent link: https://www.econbiz.de/10003810270
Saved in:
555
Two-sided markets with pecuniary and participation externalities
Reisinger, Markus
;
Ressner, Ludwig
;
Schmidtke, Richard
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 32-57
Persistent link: https://www.econbiz.de/10003814869
Saved in:
556
National television and the market for local products : the case of beer
George, Lisa M.
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10003814872
Saved in:
557
Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke
;
Bennett, Gregg
;
Leigh, James H.
- In:
Journal of sport management : the official journal of …
23
(
2009
)
4
,
pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
Saved in:
558
Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
Saved in:
559
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
560
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
561
The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.
;
Xu, Bing
;
Limbu, Yam
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
Saved in:
562
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
563
Wer in Bildern denkt - bewegt
Birkelbach, Jörg
- In:
Banking and information technology : BIT ; a strategic …
10
(
2009
)
2
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003886972
Saved in:
564
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
565
Chinese consumer readings of global and local advertising appeals
Zhou, Nan
;
Belk, Russel W.
-
2009
Persistent link: https://www.econbiz.de/10003785585
Saved in:
566
Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data
Pérez-Gladish, B.
;
Gonzalez, I.
;
Bilbao-Terol, A.
; …
- In:
Omega : the international journal of management science
38
(
2009/10
)
1/2
,
pp. 84-94
Persistent link: https://www.econbiz.de/10003897778
Saved in:
567
Advertising effectiveness in different media : a comparison of web and television advertising
Nagar, Komal
- In:
IIMB management review
21
(
2009
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10003897862
Saved in:
568
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
569
What influences advertising price in television channels? : an empirical analysis on the Spanish market
Bel, Germà
;
Domènech, Laia
- In:
The journal of media economics
22
(
2009
)
3
,
pp. 164-183
Persistent link: https://www.econbiz.de/10003902458
Saved in:
570
Reichweitendruck der Werbung auch im öffentlich-rechtlichen Rundfunk und andere Gefahren? : oder: ohne Audience keine Zustimmung zum Programm und seiner Finanzierung
Lutz, Hans R. W.
- In:
Sind ARD und ZDF noch zu retten? : Tabuzonen im …
,
(pp. 135-153)
.
2009
Persistent link: https://www.econbiz.de/10008699453
Saved in:
571
Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.
;
Kaliyamoorthy, S.
- In:
International journal of value chain management : IJVCM
3
(
2009
)
4
,
pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
Saved in:
572
Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 505-515
Persistent link: https://www.econbiz.de/10003926608
Saved in:
573
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
574
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
575
Istorija formirovanija i razvitija rossijskogo rynka televizionnoj reklamy
Strelkov, Petr Aleksandrovič
- In:
Ėkonomičeskij žurnal
(
2009
)
15
,
pp. 22-36
Persistent link: https://www.econbiz.de/10003933573
Saved in:
576
Emotional engagement : how television builds big brands at low attention
Heath, Robert
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10003833738
Saved in:
577
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
578
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
579
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
580
Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan
;
Dorai-Raj, Sundar
;
Interian, Yannet
; …
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
Saved in:
581
How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
582
Pay-TV, Transaktionsfernsehen, Hotlines und Call-Media : alternative Einnahmequellen für den privaten Rundfunk am Beispiel des Senders Neun Live
Lueg, Christian
-
2009
Persistent link: https://www.econbiz.de/10003806645
Saved in:
583
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
584
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
Saved in:
585
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
586
An update of real-world TV advertising tests
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
;
Hayati, Babak
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 201-206
Persistent link: https://www.econbiz.de/10003860572
Saved in:
587
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
588
Empirical evidence of TV advertising effectiveness
Rubinson, Joel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 220-226
Persistent link: https://www.econbiz.de/10003860578
Saved in:
589
The enduring influence of TV advertising and communications clout patterns in the global marketplace
Jamhouri, Oscar
;
Winiarz, Marek L.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003860581
Saved in:
590
Digital video recorders and inadvertent advertising exposure
Du Plessis, Erik
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 236-239
Persistent link: https://www.econbiz.de/10003860584
Saved in:
591
A method to search ARX model orders and its application to sales dynamics analysis
Fukata, Kenta
;
Washio, Takashi
;
Yada, Katsutoshi
; …
- In:
Data mining for design and marketing
,
(pp. 81-94)
.
2009
Persistent link: https://www.econbiz.de/10003861737
Saved in:
592
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
593
Context effects of erotic television advertising
Ebster, Claus
;
Wagner, Udo
;
Richter, Verena
;
Prenner, …
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
Saved in:
594
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
Saved in:
595
Musikvermarktung im Fernsehen
Zitzewitz, Magnus von
- In:
Musikwirtschaft und Medien : Märkte - Unternehmen - …
,
(pp. 237-246)
.
2009
Persistent link: https://www.econbiz.de/10008701802
Saved in:
596
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
597
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
598
Selecting key capabilities of TV-shopping companies applying analytic network process
Liao, Sen-kuei
;
Chang, Kuei-lun
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10003821166
Saved in:
599
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
600
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
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