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isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
4
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Destination management
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China
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Tourism marketing
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Tourismusmarketing
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avatar endorser
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competence stereotype
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destination evaluation
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fixed mindset
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generation Y
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growth mindset
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human endorser
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match-up hypothesis
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Pratt, Stephen
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Song, Haiyan
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Tang, Liang
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Journal of travel and tourism marketing
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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1
The interaction effect of endorser type and destination stereotype on destination evaluation
Li, Fangxuan
;
Zhou, Zhiqun
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 878-893
Persistent link: https://www.econbiz.de/10014513597
Saved in:
2
Social media influencers as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y
Xu, Xu
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 958-972
Persistent link: https://www.econbiz.de/10011941794
Saved in:
3
Exploratory study of the measurement scales for the perceived image and advertising effectiveness of celebrity endorsers in a tourism context
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel and tourism marketing
27
(
2010
)
5
,
pp. 460-473
Persistent link: https://www.econbiz.de/10008655575
Saved in:
4
Effectiveness criteria for icons as tourist attractions : a comparative study between the United States and China
Tang, Liang
;
Morrison, Alastair M.
;
Lehto, Xinran Y.
; …
- In:
Journal of travel and tourism marketing
26
(
2009
)
3
,
pp. 284-302
Persistent link: https://www.econbiz.de/10003868759
Saved in:
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