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Celebrity endorsement
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ECONIS (ZBW)
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TikTok content categories and user engagement behavior : Alisha Lehmann - celebrity athlete and influencer
Mereu, Sebastiano
- In:
Using influencer marketing as a digital business strategy
,
(pp. 214-234)
.
2024
Persistent link: https://www.econbiz.de/10014462515
Saved in:
2
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
3
Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
Saved in:
4
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
Hussain, Shahzeb
- In:
Building corporate identity, image and reputation in …
,
(pp. 515-533)
.
2022
Persistent link: https://www.econbiz.de/10012609422
Saved in:
5
Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
Saved in:
6
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
7
Celebrity endorsement : developing a brand image in housing ads
Yöreş, Füsun Çizmeci
- In:
Advancing insights on brand management
,
(pp. 175-192)
.
2017
Persistent link: https://www.econbiz.de/10011855097
Saved in:
8
Understanding the effect of celebrity endorsers and electronic word of mouth on e-commerce in Indonesia
Saputri, M. E.
;
Sarawati, T. G.
;
Oktafani, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 77-86)
.
2020
Persistent link: https://www.econbiz.de/10012259358
Saved in:
9
Ethics and celebrity advertising : cases in the Indian advertising industry
Singh, Gurbir
;
Mishra, Abhishek
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 173-184)
.
2019
Persistent link: https://www.econbiz.de/10012033798
Saved in:
10
The spectacularization of suffering : an analysis of the use of celebrities in "comic relief" UK's charity fundraising campaigns
Lim, Ming
;
Moufahim, Mona
- In:
Celebrity, convergence and transformation
,
(pp. 73-93)
.
2018
Persistent link: https://www.econbiz.de/10011737138
Saved in:
11
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russel Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Celebrity, convergence and transformation
,
(pp. 147-163)
.
2018
Persistent link: https://www.econbiz.de/10011737144
Saved in:
12
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Celebrity, convergence and transformation
,
(pp. 164-192)
.
2018
Persistent link: https://www.econbiz.de/10011737146
Saved in:
13
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
14
Celebrities as human brands : an investigation of the effects of personality and time on celebrities' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Celebrity, convergence and transformation
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011737159
Saved in:
15
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
16
Should she hold it or should she eat it? The efficient pose of testimonials to improve perceptions of tastiness of food products
Manouras, Martina
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 269-282)
.
2017
Persistent link: https://www.econbiz.de/10011692499
Saved in:
17
Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Riedl, Joachim
;
Pleier, Anna-Katharina
;
Zips, Sebastian
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 151-168)
.
2017
Persistent link: https://www.econbiz.de/10011644006
Saved in:
18
Kundenintegration im Social Web : wie man mit strategischem Influencer Marketing den Kunden zum Werbebotschafter machen kann
Wagener, Andreas
- In:
Kundenintegration & Customer Empowerment
,
(pp. 57-65)
.
2017
Persistent link: https://www.econbiz.de/10011706665
Saved in:
19
Celebrity, gender and reputation management at the BBC
Arthurs, Jane
- In:
Gender and public relations : critical perspectives on …
,
(pp. 132-155)
.
2016
Persistent link: https://www.econbiz.de/10011546171
Saved in:
20
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
21
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
Saved in:
22
Celebrity violence outside the ad context : synergies and concerns
Rifon, Nora J.
;
Smreker, Karen
;
Kim, Sookyong
- In:
Advertising and violence : concepts and perspectives
,
(pp. 134-148)
.
2015
Persistent link: https://www.econbiz.de/10010498558
Saved in:
23
The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
24
Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
Saved in:
25
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
Saved in:
26
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
27
Access Hollywood : celebrity endorsements in American politics
Marland, Alexander J.
;
Lalancette, Mireille
- In:
Political marketing in the United States
,
(pp. 130-147)
.
2014
Persistent link: https://www.econbiz.de/10010417793
Saved in:
28
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
29
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
Saved in:
30
China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark
;
Li, Xiang
- In:
Marketing management in Asia
,
(pp. 33-50)
.
2013
Persistent link: https://www.econbiz.de/10009659660
Saved in:
31
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
Saved in:
32
Star management of talent agencies and social media in Korea
Lee, Moonhaeng
- In:
Handbook of social media management : value chain and …
,
(pp. 549-564)
.
2013
Persistent link: https://www.econbiz.de/10009763150
Saved in:
33
The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising
Alperstein, Neil M.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 192-204)
.
2013
Persistent link: https://www.econbiz.de/10010197569
Saved in:
34
Admiration : an important determinant of celebrity effectiveness
Basil, Michael
-
2013
Persistent link: https://www.econbiz.de/10009792214
Saved in:
35
Bauch sucht Testimonial : zum Wert der Marktforschung im Auswahlprozess von prominenten Markenbotschaftern
Schaaf, Daniela
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 55-72)
.
2013
Persistent link: https://www.econbiz.de/10014567846
Saved in:
36
Sport, the media and strategic communications management
Boyle, Raymond
;
Haynes, Richard
- In:
Managing sport business : an introduction
,
(pp. 318-337)
.
2012
Persistent link: https://www.econbiz.de/10009305447
Saved in:
37
Medienpersonen als Repräsentanten von Sendern im TV-Markt
Klimmt, Christoph
;
Krämer, Benjamin
;
Weinacht, Stefan
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 179-199)
.
2012
Persistent link: https://www.econbiz.de/10009490746
Saved in:
38
Brand obsessed society : branding Yoga Guru Baba Ramdev in India
Kulshrestha, Chinmaya
;
Kapoor, Avinash
- In:
Branding and sustainable competitive advantage : …
,
(pp. 161-175)
.
2012
Persistent link: https://www.econbiz.de/10009707208
Saved in:
39
Management gurus as celebrity consultants
Clark, Timothy
;
Bhatanacharoen, Pojanath
;
Greatbatch, David
- In:
The Oxford handbook of management consulting
,
(pp. 347-363)
.
2012
Persistent link: https://www.econbiz.de/10009536561
Saved in:
40
Management Gurus as Celebrity Consultants
Clark, Timothy
;
Bhatanacharoen, Pojanath
;
Greatbatch, David
- In:
The Oxford handbook of management consulting
.
2012
Persistent link: https://www.econbiz.de/10012885320
Saved in:
41
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
42
Public relations for players
Skinner, James
- In:
Sport public relations and communication
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003949035
Saved in:
43
Personal branding and the role of public relations
Nessmann, Karl
- In:
Cutting edge international research
,
(pp. 377-395)
.
2010
Persistent link: https://www.econbiz.de/10003985218
Saved in:
44
Celebrity endorsement and consumers buying attitude : a linkage between the two
Darshan, Richa
;
Mandloi, Unmesh
- In:
Managing corporate responsibility and risk for …
,
(pp. 307-320)
.
2010
Persistent link: https://www.econbiz.de/10009248476
Saved in:
45
An exploratory study on the main factors influencing the effectiveness of advertising when using celebrity endorsement
Sliburyte, Laimona
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 396-405)
.
2010
Persistent link: https://www.econbiz.de/10009492201
Saved in:
46
Brand building using Indian sports celebrities : a strategic decision
Patra, Supriyo
;
Datta, Saroj
- In:
Storming the global business : rise of the Asian tigers
,
(pp. 197-212)
.
2010
Persistent link: https://www.econbiz.de/10009012433
Saved in:
47
Erfolgreiche Etablierung und Entwicklung der Marke ,Johannes B. Kerner'
Kerner, Johannes B.
;
Hülsmann, Michael
;
Grapp, Jörn
; …
- In:
Strategisches Management für Film- und …
,
(pp. 339-352)
.
2009
Persistent link: https://www.econbiz.de/10003812414
Saved in:
48
Superstars as winners of the common market : the role of the mass media
Schellhaaß, Horst-Manfred
- In:
Towards a knowledge-based society in Europe : 10th …
,
(pp. 153-168)
.
2009
Persistent link: https://www.econbiz.de/10003818252
Saved in:
49
Celebrity
Powell, Helen
- In:
The advertising handbook
,
(pp. 99-108)
.
2009
Persistent link: https://www.econbiz.de/10003851905
Saved in:
50
Celebrity capital as a strategic asset : implications for new venture strategies
Hunter, Erik J.
;
Burgers, Henri
;
Davidsson, Per
- In:
Entrepreneurial strategic content
,
(pp. 137-160)
.
2009
Persistent link: https://www.econbiz.de/10008738104
Saved in:
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