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~person:"Boksberger, Philipp"
~person:"Baloglu, Seyhmus"
~subject:"Brand management"
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Brand management
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Holiday behaviour
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Boksberger, Philipp
Baloglu, Seyhmus
Pike, Steven
7
Konecnik Ruzzier, Maja
6
Giraldi, Janaina de Moura Engracia
5
Kavaratzis, Mihalis
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Kumar, Vikas
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Ekinci, Yuksel
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Kaushik, Arun Kumar
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Wang, Ying
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Barrio-García, Salvador del
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Cai, Liping A.
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Campo, Sara
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Fernández-Cavia, José
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Japutra, Arnold
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Matiza, Tafadzwa
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Melewar, T. C.
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Rubio Benito, Natalia
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Ruzzier, Mitja
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Antoncic, Bostjan
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Aro, Kaisa
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Bianchi, Constanza
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Go, Frank M.
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Hakala, Ulla
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Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Routledge advances in tourism
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
2
Managing and marketing tourist destinations : strategies to gain a competitive edge
Kozak, Metin
;
Baloglu, Seyhmus
-
2011
Persistent link: https://www.econbiz.de/10008757900
Saved in:
3
Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp
;
Dolnicar, Sara
;
Laesser, Christian
; …
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
Saved in:
4
A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung
;
Busser, James
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
30
(
2009
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
Saved in:
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