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subject:"Business model"
~subject:"Trade fair participation"
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Search: subject_exact:"Trade fair marketing"
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Business model
Trade fair participation
Messemarketing
42
Trade fair marketing
29
Messe
19
Trade fair
19
Deutschland
13
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13
Event sector
12
Veranstaltungswirtschaft
12
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9
Messe <Wirtschaft>
8
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7
Theory
7
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5
Marketingmanagement
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5
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4
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4
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3
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Marketing theory
2
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2
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Bernard, Florian
1
Berné, Carmen
1
García-Uceda, Esperanza
1
Giaglis, George M.
1
Golfetto, Francesca
1
Helmich, Heike
1
Jin, Xin
1
Kassubek, Martin
1
Kirchgeorg, Manfred
1
Kong, Xiang
1
Pateli, Adamantia G.
1
Rinallo, Diego
1
Weber, Karin
1
Wiedmann, Klaus-Peter
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
Journal of targeting, measurement and analysis for marketing
1
Messewissen für Profis : eine Buchreihe der Akademie Messe Frankfurt
1
Schriftenreihe Marketing, Management
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
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ECONIS (ZBW)
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1
Exhibition destination attractiveness : dimensions and perceptual differences between exhibitors and visitors of China's exhibitions
Jin, Xin
;
Weber, Karin
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 115-132)
.
2015
Persistent link: https://www.econbiz.de/10010532435
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2
The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
Saved in:
3
Local industry structure and the formation of temporary clusters : the case of the Shanghai International Auto Show (SIAS)
Kong, Xiang
;
Zhang, Yu-Fei
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 175-193)
.
2015
Persistent link: https://www.econbiz.de/10010533046
Saved in:
4
Marketing : vor, während und nach der Messe
Bernard, Florian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984044
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5
Messen und Messemarketing : morphologische Ansatzpunkte einer aktuellen Veranstaltungsform
Wiedmann, Klaus-Peter
;
Kassubek, Martin
-
2008
Persistent link: https://www.econbiz.de/10003826219
Saved in:
6
Targeting efficiencies among trade show nonattendees
Berné, Carmen
;
García-Uceda, Esperanza
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
3
,
pp. 146-157
Persistent link: https://www.econbiz.de/10003523022
Saved in:
7
Trade show management : planning, implementing and controlling of trade shows, conventions and events
Kirchgeorg, Manfred
(
ed.
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003000909
Saved in:
8
A methodology for business model evolution : application in the mobile exhibition industry
Pateli, Adamantia G.
;
Giaglis, George M.
- In:
The Second International Conference on Mobile Business …
,
(pp. 87-102)
.
2003
Persistent link: https://www.econbiz.de/10003625640
Saved in:
9
Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Helmich, Heike
-
1998
Persistent link: https://www.econbiz.de/10000651161
Saved in:
10
Messe & Event : Österreichs 1. Fachmagazin für Messebusiness, Erlebnismarketing und Meetings
1997-: Parndorf : CRM Medientrend GmbH
;
anfangs: Wien : …
;
…
-
16.1997 -
Persistent link: https://www.econbiz.de/10002896351
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