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Search: subject_exact:"Trade show"
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Konsumentenverhalten
Messe
442
Trade fair
442
Deutschland
102
Germany
98
Messe <Wirtschaft>
46
Messebeteiligung
45
Trade fair participation
45
Marketing management
39
Marketingmanagement
39
Event sector
36
Veranstaltungswirtschaft
36
B-to-B-Marketing
23
Business-to-business marketing
23
Marketing
23
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22
United States
22
Theorie
20
Theory
20
Messemarketing
19
Consumer behaviour
18
Event-Marketing
18
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18
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18
Supplier relationship management
18
Europa
17
Europe
17
Welt
17
World
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16
Trade fairs
16
Trade show
16
Außenwirtschaftsförderung
15
Beziehungsmarketing
15
Kommunikation
15
Relationship marketing
15
Trade fair marketing
15
Trade promotion
15
International marketing
14
Internationales Marketing
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Ermer, Beatrice
2
Gopalakrishna, Srinath
2
Kirchgeorg, Manfred
2
Alias, Zauyani Zainal Mohamed
1
Bai, Billy
1
Borghini, Stefania
1
Brown, Mark
1
Brown, Mark R.
1
Choi, Choongbeom
1
Chun, Chang-Suk
1
Drennan, Judy
1
Eves, Anita
1
Farhangmehr, Minoo
1
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1
Golfetto, Francesca
1
Gottlieb, Udo
1
Gottlieb, Udo R.
1
Johnston, Wesley J.
1
Kim, Yeong Gug
1
Koers, Martin
1
Landwehr, Rainer
1
Lawrence, Justin M.
1
Lin, Yeqiang
1
Mair, Judith
1
Malthouse, Edward C.
1
Mani, K. P.
1
Mikuli´c, Josip
1
Mora Cortez, Roberto
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Othman, Nor'ain
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European journal of marketing : EJM
2
Journal of travel and tourism marketing
2
Customer Experience : Forum Dienstleistungsmanagement
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of international trade & commerce
1
Journal of promotion management : JPM
1
Market economy and privatisation
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
Tourist behavior : an experiential perspective
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
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ECONIS (ZBW)
17
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1
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17
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1
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
2
The influence of trade show selection criteria on re-participation intention of exhibitors
Chun, Chang-Suk
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 65-75
Persistent link: https://www.econbiz.de/10011795384
Saved in:
3
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
4
Dress for success : the effect of exhibitors' dress conformity and self-construal on attendees' approach behavior
Sun, Jie
;
Choi, Choongbeom
;
Bai, Billy
- In:
Journal of travel and tourism marketing
35
(
2018
)
6
,
pp. 706-714
Persistent link: https://www.econbiz.de/10011918073
Saved in:
5
Visitors experiences, expectations and satifaction in trade shows and exhibitions
Alias, Zauyani Zainal Mohamed
;
Othman, Nor'ain
- In:
Tourist behavior : an experiential perspective
,
(pp. 37-47)
.
2018
Persistent link: https://www.econbiz.de/10011856613
Saved in:
6
Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
7
An examination of determinants of trade show exhibitors' behavioral intention : a stakeholder perspective
Lin, Yeqiang
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2630-2653
Persistent link: https://www.econbiz.de/10011610934
Saved in:
8
Wohlfühlatmosphäre : Attraktivitätsfaktor für Publikumsmessen
Ermer, Beatrice
;
Wiedmann, Martin
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 87-111)
.
2014
Persistent link: https://www.econbiz.de/10010382783
Saved in:
9
Consumer perceptions of trade show effectiveness : scale development and validation within a B2C context
Gottlieb, Udo
;
Brown, Mark
;
Ferrier, Liz
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010344344
Saved in:
10
Wahrnehmungswirkung von Messeständen als temporären Markenerlebniswelten
Kirchgeorg, Manfred
;
Ermer, Beatrice
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 251-271)
.
2012
Persistent link: https://www.econbiz.de/10009550168
Saved in:
11
An extended neural network-based improtance-performance analysis for enhancing wine fair experience
Mikuli´c, Josip
;
Paunovi´c, Zoran
;
Prebežac, Darko
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 744-759
Persistent link: https://www.econbiz.de/10009711004
Saved in:
12
Visitor attendance motivations at consumer travel exhibitions
Rittichainuwat, Bongkosh Ngamsom
;
Mair, Judith
- In:
Tourism management : research, policies, practice
33
(
2012
)
5
,
pp. 1236-1244
Persistent link: https://www.econbiz.de/10009540759
Saved in:
13
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
14
The relationship between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals
Kim, Yeong Gug
;
Suh, Bo Won
;
Eves, Anita
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10003971029
Saved in:
15
Exploring visitor experiences at trade shows
Rinallo, Diego
;
Borghini, Stefania
;
Golfetto, Francesca
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
Saved in:
16
Show and exhibition management : staging the Ford car brand
Landwehr, Rainer
;
Koers, Martin
- In:
Trade show management : planning, implementing and …
,
(pp. 1049-1068)
.
2005
Persistent link: https://www.econbiz.de/10003143659
Saved in:
17
An appraisal of the purchase behaviour in exhibition : a case study of Trichur Pooram exhibition in Kerala
Mani, K. P.
;
P., Chacko Jose
-
1997
Persistent link: https://www.econbiz.de/10001455224
Saved in:
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