//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Adams, Nick"
~person:"Balmer, John M. T."
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umbrella brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
8
Markenarchitektur
8
Corporate reputation
4
Firmenimage
4
Corporate culture
2
Unternehmenskultur
2
1950-2009
1
Airline
1
Brand management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Denmark
1
Dänemark
1
Fluggesellschaft
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Novo Nordisk A/S
1
Pharmaceutical industry
1
Pharmaindustrie
1
Public relations
1
Strategic alliance
1
Strategische Allianz
1
brand orientation
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Book section
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
8
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Aufsatzsammlung
1
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
8
Author
All
Adams, Nick
Balmer, John M. T.
Hatch, Mary Jo
3
Brexendorf, Tim Oliver
2
Cuomo, Maria Teresa
2
Genovino, Cinzia
2
Heller, Michael
2
Kernstock, Joachim
2
Melewar, T. C.
2
Schultz, Majken
2
Tortora, Debora
2
Achi, Awele
1
Achi, Francis Chukwuedo
1
Adams, Nicholas
1
Adeola, Ogechi
1
Aktan, Ercan
1
Askegaard, Søren
1
Bargenda, Angela
1
Barraclough, Robin
1
Baumgarth, Carsten
1
Baumgartner, Jana
1
Beccanulli, Angela
1
Bielzer, Louise
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Braig, Bridgette M.
1
Broderick, Anne
1
Brunninge, Olof
1
Burghausen, Mario
1
Caprino, Rosa Maria
1
Chang, Wei-lun
1
Dennis, Charles
1
Deuringer, Christian
1
Einwiller, Sabine
1
Eisingerich, Andreas
1
Esch, Thorsten
1
Fiedler, Lars
1
Fischer, Thomas A.
1
Fisher-Buttinger, Claudia
1
Foroudi, Pantea
1
more ...
less ...
Published in...
All
Advances in corporate branding
4
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Foundations of corporate heritage
1
The Oxford handbook of corporate reputation
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
Saved in:
2
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
Saved in:
3
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
Saved in:
4
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
Saved in:
5
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
6
Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
Saved in:
7
Managing corporate reputation through corporate branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nick
- In:
The Oxford handbook of corporate reputation
,
(pp. 420-445)
.
2012
Persistent link: https://www.econbiz.de/10009573860
Saved in:
8
Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
,
(pp. 3-35)
.
2010
Persistent link: https://www.econbiz.de/10008658063
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->