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Corporate culture
23
Unternehmenskultur
23
Brand architecture
11
Corporate reputation
11
Firmenimage
11
Markenarchitektur
11
Marketing management
9
Marketingmanagement
9
Public relations
7
Öffentlichkeitsarbeit
7
Brand management
6
Markenführung
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Großbritannien
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United Kingdom
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Corporate Social Responsibility
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Corporate identity
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Corporate social responsibility
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Beziehungsmarketing
2
Consumer behaviour
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Corporate branding
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Corporate communications
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Corporate heritage
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Corporate marketing
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Employee retention
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Grounded Theory
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Relationship marketing
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Strategic management
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Balmer, John M. T.
5
Balmern, John M. T.
2
Abratt, Russell
1
Anisimova, Tatiana
1
Baumgarth, Carsten
1
Bhattacharya, C. B.
1
Bode, Matthias
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Burghausen, Mario
1
Christensen, Lars Thøger
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Cornelissen, Joep
1
Davenport, Sally
1
Foroudi, Mohammad Mahdi
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Foroudi, Pantea
1
Golob, Urša
1
Gupta, Suraksha
1
He, Hong-wei
1
He, Hongwei
1
Heller, Michael
1
Hildebrand, Diogo
1
Hughes, Matthew
1
Iglesias, Oriol
1
Janičič, Zlatko
1
Kinuthia, Kendi
1
Kitchen, Philip J.
1
Kjeldgaard, Dannie
1
Kleyn, Nicola
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Leitch, Shirley
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Mason, Katy J.
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Mavondo, Felix T.
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Melewar, T. C.
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Montaña, Jordi
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Podnar, Klement
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Powell, Shaun M.
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Sauquet, Alfons
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Schroeder, Jonathan E.
1
Sen, Sankar
1
Simões, Cláudia
1
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European journal of marketing : EJM
Journal of business ethics : JOBE
212
SpringerLink / Bücher
175
Journal of business research : JBR
130
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
104
Harvard-Business-Manager : das Wissen der Besten
78
Springer eBook Collection
76
Harvard business review : HBR
74
The international journal of human resource management
68
Journal of organizational change management
56
Human relations
53
Corporate communications : an international journal
51
Europäische Hochschulschriften / 5
51
Journal of management inquiry
48
Business horizons
45
International journal of hospitality management
44
Journal of knowledge management
40
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
39
European journal of international management : EJIM
38
International journal of organizational analysis
38
The journal of brand management : an international journal
38
Cogent business & management
37
Leadership & organization development journal
37
Journal of East European management studies : JEEMS
36
Management communication quarterly : an international journal
36
Group & organization management : an international journal
35
Journal of health organization and management
35
Scandinavian journal of management
35
Academy of Management journal : AMJ
34
Global business and organizational excellence : a review of research & best practices
34
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
The journal of management development
32
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
32
Human resource management
31
Journal of world business : JWB
31
The handbook of organizational culture and climate
30
Corporate reputation review : an international journal
29
International business review : the official journal of the European International Business Academy
29
Management decision : MD
29
Journal of management & organization : JMO
28
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ECONIS (ZBW)
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1
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
2
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
8
The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
9
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
10
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
Saved in:
11
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
12
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
13
Informing a new business-to-business relationship : corporate identity and the emergence of a relationship identity
Simões, Cláudia
;
Mason, Katy J.
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 684-711
Persistent link: https://www.econbiz.de/10009567638
Saved in:
14
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
15
The role of corporate culture in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
Saved in:
16
Corporate identity as an enabler and constraint on the pursuit of corporate objectives
Leitch, Shirley
;
Davenport, Sally
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1501-1520
Persistent link: https://www.econbiz.de/10009378598
Saved in:
17
Identification with an organisation as a dual construct
Podnar, Klement
;
Golob, Urša
;
Janičič, Zlatko
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1399-1415
Persistent link: https://www.econbiz.de/10009378643
Saved in:
18
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
19
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Saved in:
20
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
21
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
22
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
23
"Living the brand" : brand orientation in the business-to-business sector
Baumgarth, Carsten
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 653-671
Persistent link: https://www.econbiz.de/10003990989
Saved in:
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