//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmerische Sozialverantwortung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Corporate Social Responsibility
88
Corporate social responsibility
88
Public relations
56
Öffentlichkeitsarbeit
56
Stakeholder
23
Corporate reputation
15
Firmenimage
15
Communication
13
Consumer behaviour
13
Konsumentenverhalten
13
Corporate culture
10
Kommunikation
10
Social Web
10
Social web
10
Unternehmenskultur
10
CSR communication
9
Corporate communications
9
Business ethics
8
CSR
8
Unternehmensethik
8
Social media
7
Sustainability
7
Legitimacy
6
Legitimität
6
Nachhaltigkeit
6
Nachhaltigkeitsbericht
6
Social responsibility
6
Sustainability reporting
6
Advertising
5
Brand architecture
5
Brand management
5
Internal communication
5
Interne Kommunikation
5
Markenarchitektur
5
Reporting
5
Discourse theory
4
Diskurstheorie
4
Environmental management
4
Framing
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Balmer, John M. T.
1
Blömbeck, Anna
1
Burghausen, Mario
1
Castelló-Martínez, Araceli
1
Lee, Yukyung
1
Lin, Carolyn A.
1
Scandelius, Christina
1
Stuart, Helen Joyce
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Industrial marketing management : the international journal for industrial and high-tech firms
7
Corporate social responsibility and environmental management
6
European journal of marketing : EJM
5
Journal of business ethics : JOBE
5
Journal of fashion marketing and management
5
Journal of strategic marketing
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
CSR und Brand Management : Marken nachhaltig führen
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
International studies of management and organization
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of travel and tourism marketing
4
Management-Reihe Corporate Social Responsibility
4
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
3
Economic research
3
International journal of advertising : the review of marketing communications
3
International journal of business excellence
3
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International marketing review
3
Journal of business ethics : JBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of world business : JWB
3
Marketing intelligence & planning
3
Administrative Sciences : open access journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brands and branding
2
Brands with a conscience : how to build a successful and responsible brand
2
Business & society
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
California management review
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
2
The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Corporate communications : an international journal
27
(
2022
)
2
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013162819
Saved in:
3
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
4
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
5
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->