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language:"eng"
~person:"Mishra, Abhishek"
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Mishra, Abhishek
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AMS review : official publication of the Academy of Marketing Science
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The journal of product & brand management
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An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
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2
Linking user experience and consumer-based brand equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
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