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person:"Gierl, Heribert"
~subject:"Pricing strategy"
~type:"article"
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Pricing strategy
Consumer behaviour
77
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Advertising effects
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Gierl, Heribert
Monroe, Kent B.
13
Mattila, Anna S.
10
Roth, Stefan
10
Grewal, Dhruv
9
Kukar-Kinney, Monika
9
Spann, Martin
9
Diller, Hermann
8
Herrmann, Andreas
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7
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7
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7
Richards, Timothy J.
7
Amaldoss, Wilfred
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Chen, Haipeng
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Choi, Choongbeom
6
Duan, Yongrui
6
Robbert, Thomas
6
Roy, Rajat
6
Shapiro, Stephen L.
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Xia, Lan
6
Bagchi, Rajesh
5
Bambauer-Sachse, Silke
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Chen, Xi
5
Courty, Pascal
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Dawes, John
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Drayer, Joris
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Gou, Qinglong
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Hardesty, David M.
5
Huber, Frank
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Kim, Jungkeun
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Popkowski Leszczyc, Peter T. L.
5
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Marketing : ZFP ; journal of research and management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Marketing : journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
3
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
5
,
pp. 482-502
Persistent link: https://www.econbiz.de/10003772469
Saved in:
4
Effects of price partitioning on product evaluation
Gierl, Heribert
;
Bambauer-Sachse, Silke
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
Saved in:
5
Lebensstil und Preislagenwahl der Konsumenten
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 387-417
Persistent link: https://www.econbiz.de/10001106222
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