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~person:"Homburg, Christian"
~language:"eng"
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Consumer behaviour
16
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16
Beziehungsmarketing
5
Customer satisfaction
5
Kundenzufriedenheit
5
Relationship marketing
5
Preis
4
Price
4
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3
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Homburg, Christian
Han, Heesup
115
Belk, Russell W.
109
Mattila, Anna S.
95
Grunert, Klaus G.
87
Lusk, Jayson L.
82
Phau, Ian
80
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Laroche, Michel
55
Janssen, Maarten C. W.
54
Ko, Eunju
54
Pelsmacker, Patrick de
54
Verhoef, Peter C.
54
Chintagunta, Pradeep K.
52
Warlop, Luk
52
Rajagopal
50
Thøgersen, John
50
Krishna, Aradhna
49
Rock, Bram de
48
Bruwer, Johan
46
Cherchye, Laurens
46
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Sharma, Piyush
46
Dubé, Jean-Pierre
45
Bronnenberg, Bart J.
44
Dellaert, Benedict G. C.
44
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Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
2
Journal of marketing
2
Psychology & marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
16
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1
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
6
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
7
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
8
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
9
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
10
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
11
Customer satisfaction and elapsed time since purchase as drivers of price knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
12
Psychological distance and the dual role of price
Bornemann, Torsten
;
Homburg, Christian
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
Saved in:
13
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
14
How price affect future purchases : the role of mental budgeting, income, and framing
Homburg, Christian
;
Koschate, Nicole
;
Totzek, Dirk
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10003952175
Saved in:
15
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
16
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
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