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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
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Verkaufsförderung
4
Beziehungsmarketing
3
Sales promotion
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Kundenwert
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Performance-Messung
2
Relationship marketing
2
Ressourcenorientierter Ansatz
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Madhani, Pankaj M.
2
Cheng, F. F.
1
Huang, Y. T.
1
Puri, Sandeep
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Ranjan, Jayanthi
1
Wu, C. S.
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International journal of electronic customer relationship management : IJECRM
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
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OLC EcoSci
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A content analysis of online promotion strategies among different types of websites
Cheng, F. F.
;
Wu, C. S.
;
Huang, Y. T.
- In:
International journal of electronic customer …
7
(
2013
)
3/4
,
pp. 208-218
Persistent link: https://www.econbiz.de/10010396374
Saved in:
2
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
Saved in:
3
Value drivers for technology enabled sales force automation
Puri, Sandeep
;
Ranjan, Jayanthi
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 259-271
Persistent link: https://www.econbiz.de/10009489247
Saved in:
4
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
Saved in:
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