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~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Sales promotion
15
Verkaufsförderung
15
Consumer behaviour
12
Konsumentenverhalten
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Preismanagement
6
Pricing strategy
6
Einzelhandel
5
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5
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Price promotions
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coupons
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promotion
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Bijmolt, Tammo H. A.
1
Carlson, Jeffrey R.
1
Cornelißen, Markus
1
Dawra, Jagrook
1
Eisenbeiß, Maik
1
Ert, Eyal
1
Heiman, Amir
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1
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Minnema, Alec
1
Naragain Phumchusri
1
Non, Mariëlle
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Norvell, Tim
1
Palmatier, Robert W.
1
Pandey, Neeraj
1
Papatla, Purushottam
1
Park, Chang Hee
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Park, Young-Hoon
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Raz, Ornit
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Saini, Ritesh
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Schweidel, David A.
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Sirawich Chawanapranee
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Sirawish Srimook
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Skiera, Bernd
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Sridhar, Shrihari
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Subramaniam, Chandra
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Vasudev, Vinay
1
Warot Kosawanitchakarn
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Wei, Chuang
1
Wilkinson, Robert
1
Yang, Lu
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Journal of revenue and pricing management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
Journal of agricultural & food industrial organization
3
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ECONIS (ZBW)
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1
Decoding price promotions : a moderated mediation model of fairness, trust, and deal proneness
Dawra, Jagrook
;
Katyal, Kanupriya
- In:
Journal of revenue and pricing management
22
(
2023
)
4
,
pp. 248-265
Persistent link: https://www.econbiz.de/10014326701
Saved in:
2
Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri
;
Warot Kosawanitchakarn
;
Sirawich …
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
Saved in:
3
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
4
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
5
A comparative analysis of marketing promotions and implications for data analytics
Khouja, Moutaz
;
Subramaniam, Chandra
;
Vasudev, Vinay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10012288656
Saved in:
6
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
7
A framework and model to evaluate promotions : a restaurant cross-promotion in-market study
Norvell, Tim
;
Horky, Alisha Blakeney
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011771178
Saved in:
8
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
9
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
10
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
11
Managing long queues for holiday sales shopping
Qiu, Chun
;
Zhang, Wenqing
- In:
Journal of revenue and pricing management
15
(
2016
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011441303
Saved in:
12
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
13
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
14
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
15
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
Saved in:
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