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Perakis, Georgia
Gázquez-Abad, Juan Carlos
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Channel strategies and marketing mix in a connected world
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Detecting customer trends for optimal promotion targeting
Baardman, Lennart
;
Boroujeni, Setareh Borjian
; …
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
2
,
pp. 448-467
Persistent link: https://www.econbiz.de/10014301999
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2
High-low promotion policies for peak-end demand models
Cohen-Hillel, Tamar
;
Panchamgam, Kiran
;
Perakis, Georgia
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2016-2050
Persistent link: https://www.econbiz.de/10014305376
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3
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
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